Skip to main content

Mountain Dew wing sauce – yep, Buffalo Wild Wings is trying it

  • Author:
  • Updated:

Mountain Dew will no longer be contained in a can or bottle, and will instead get slathered all over your chicken wings.

Buffalo Wild Wings will offer a Mountain Dew-based wing sauce available for a limited time in advance of college football's Jan. 1 Citrus Bowl, Bloomberg reports.

The flavor will be made with Mountain Dew, plus lemongrass, ginger, red peppers and soy sauce, the publication says.

It's apparently an attempt to appeal to younger people (millennials and Gen Z, as the youngest group is apparently called) "who've grown up on bolder flavors and prefer to tailor meals to their own tastes," Bloomberg writes.

That's not the only sauce flavor pointed toward youth, though.

Earlier this week, the Golden Valley-based restaurant chain announced it was bringing back two limited edition flavors based on Twitter votes: Ghost Peppers and Bourbon Honey Mustard.

And in June, Business Insider reported the company has been investing more in its sauce lab. Bloomberg says sauces are a relatively cheap, efficient way to offer new options without adding a new menu item.

As for Mountain Dew, the Business Journal notes Buffalo Wild Wings debuted a Dew-centric cocktail a couple years ago.

Mountain Dew and millennials

Mountain Dew is frequently seen as the go-to drink for gamers (with a side of Doritos), which Kotaku says is likely due to its frequent partnership with franchises such as "Call of Duty" and "Halo."

But PepsiCo, which puts out the soda, has been targeting millennials specifically in recent years.

The New Yorks Times mentioned the brand's "breakfast drink" Kickstart – a mix of Mountain Dew and fruit juice aimed at young people. The brand also looked to tap into the craft look millennials seem drawn to, releasing the cane sugar-sweetend DewShine, Yahoo Finance reported.

And millennials are becoming ever more important for brands. They're set to become the largest living age group this year, Pew Research found.

Next Up


1 dead, 2 with life-threatening injuries in Minnesota crash

The crash happened just after 7:30 p.m. Friday.

Image (1)

School bus carrying students plunges into river southwest of Fargo

None of the kids suffered life-threatening injuries, though some were taken to area hospitals.

Richfield High School

Richfield High School cancels weekend events after shooting

Two men were shot outside the school's football stadium

Screen Shot 2022-09-23 at 10.21.38 PM

Sound of shots, mass panic at Richfield football game streamed live on YouTube

Gunfire caused panic at a varsity football game Friday night.

J. Gordon

K-9 search leads to $36K fentanyl seizure during traffic stop

A traffic stop was made after the vehicle was seen speeding through the area.

Screen Shot 2022-09-23 at 5.20.08 PM

Gov. Walz reacts to Tuesday death of Mankato West student

The governor is a former geography teacher at the high school.

court room

Teen pleads guilty to Minneapolis carjacking, admits to others

The man was yanked out of the vehicle by witnesses before fleeing the scene.

Federal court house

Three plead guilty to roles in murder on Red Lake Reservation

The 2019 murder left another person seriously injured.


Sheriff: Heifer shot and butchered on farmer's pasture near Aitkin

Anyone with information regarding the incident is encouraged to call the Clearwater County Sheriff's Office.


Minneapolis murder suspect arrested in Wisconsin

The man has been wanted by police since the shooting happened in April.