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'MyPillow' guy sticks with Tucker Carlson after other advertisers quit

Carlson's comments about George Floyd led to a major backlash.
Mike Lindell of MyPillow and Tucker Carlson.

Fox News host Tucker Carlson is seeing a mass exodus of advertisers over his comments about the George Floyd protests, save for a few — including a notable Minnesota brand.

On Monday, during an episode of "Tucker Carlson Tonight," Carlson characterized the Black Lives Matter movement as being "definitely not about black lives," telling viewers to "remember that when they come for you, and at this rate, they will":

The remarks drew widespread criticism, and caused a number of major advertisers to drop Carlson's show, including Disney, T-Mobile and Papa John's Pizza.

However, MyPillow — headquartered in Chaska — is one advertiser who's not quitting Carlson.

That's good news for the show's ad income; as the New York Times reports, MyPillow accounts for more than a third of Carlson's advertising revenue — which totals $75 million. 

According to the Times, Fox News responded that Carlson was "referring to Democratic leaders, not protesters, when he said 'they' in his remarks on Monday night’s program."

Regardless, MyPillow's founder, infomercial icon Mike Lindell, has been a consistent and vocal supporter of conservative causes and of President Donald Trump.

In March, he made headlines when he spoke at the White House during a business leaders' conference, unexpectedly calling on Americans to read the bible during the pandemic, and lavishing praise on the president:

That same month, Politico reported that Trump has been "nudging" Lindell to run for governor of Minnesota in 2022.

Lindell's association with politics — and Fox News — is nothing new; in 2018, he also stuck by host Laura Ingraham after a number of his fellow advertisers dumped her over a tweet mocking one of the Parkland school shooting survivors.

Last year, he released an autobiography titled "What are the odds? From crack addict to CEO."

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