MyPillow to lay off 150 workers in Shakopee as it launches new venture

Owner Mike Lindell is launching a new marketplace for entrepreneurs.
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There will be 150 layoffs at MyPillow as founder Mike Lindell launches a new venture.

Lindell announced on Thursday that he's getting ready to launch his next project,, which he describes as an "online store for entrepreneurs and inventors to sell their products."

As part of the launch, however, Lindell says the company will be changing the layout of its Shakopee factories so that it can handle the fulfillment and shipping of all products sold through MyStore.

"Unfortunately, that means for the time being, we are laying off about 150 employees," Lindell said. "These employees have been informed of other job opportunities if they choose."

He added: "I value each and every one of my employees so this is a difficult decision, however this is what is best right now for the future of MyPillow and to prepare for the launch of

"Once MyStore is up and running, we anticipate we will be hiring."

The layoffs represent 10 percent of the estimated 1,500 workers MyPillow employs, most of which are based in facilities in Shakopee and Chaska.

The last round of layoffs at MyPillow was in 2017, with Lindell at the time saying the 140 job losses was unexpected as they'd planed to have enough business to avoid cuts, per the Business Journals.

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