The controversial bathroom bill enacted by North Carolina is expected to cost the state $3.76 billion in lost business over the next 12 years.
That's the finding of research by The Associated Press after the eastern state passed House Bill 2, which mandates that transgender people use the locker rooms and bathrooms that match their sex at birth, and not the one with which they identify.
It also bans local governments from enacting anti-discrimination ordinances protecting the LGBTQ community.
After the bill was passed a year ago, Minnesota Gov. Mark Dayton was one of the governors to forbid state employees from traveling to North Carolina on non-essential business. He called the bill "destructive to the progress" made to provide and protect equal rights in the country.
But the bill had more significant economic implications for the state, not least when it prompted online payment services company PayPal to pull its expansion plans in Charlotte, which according to CNN Money cost 400 jobs.
AP says this withdrawal cost the state $2.66 billion over 12 years.
Other companies that had an impact included Deutsche Bank, which announced a few weeks after the law was passed that it was freezing its plans to create 250 jobs at its Cary location.
And there were high-profile boycotts from members of the entertainment industry to boot, with Ringo Starr and Bruce Springsteen among those canceling gigs.
In a statement on his website after canceling his Greensboro concert, Springsteen said: "Some things are more important than a rock show and this fight against prejudice and bigotry — which is happening as I write — is one of them."
The law is continuing to have an impact into this year too. Just last week, the NCAA told the state it will remove all North Carolina cities from consideration when hosting the next round of NCAA events if the law is not repealed by mid-April, Business Insider reports.
More than a dozen NCAA events have already been relocated from North Carolina since last year.