Skip to main content

One Target is getting a Chobani Cafe (yes, the Greek yogurt people)

  • Author:
  • Updated:

The Greek yogurt giant Chobani is getting a cafe – inside a Target.

The Minneapolis-based retailer said Wednesday morning the Chobani Cafe will be located in Target's new Tribeca neighborhood store in New York, when that "flexible-format" store opens this fall.

So what will be at this Chobani Cafe? Food that uses the signature Chobani product of Greek yogurt, plus other "hand-selected, artisanal ingredients."

"In addition to both sweet and savory yogurt creations, the café will offer sandwiches, soups, coffee and desserts, all made with only natural ingredients," the release says.

You might be able to get a hint by looking at the menu for Chobani SoHo, the brand's first (and until this Target location opens, only) cafe.

Millennials and Greek yogurt

Last year, the Wall Street Journal reported that Target planned to revamp its grocery division to attract younger shoppers. That meant moving away from packaged and processed foods and zeroing in on products like granola, yogurt and craft beer to attract urban millennials and Hispanics.

And millennials love their Greek yogurt.

Dairy Herd said that from 2006-2011, Greek yogurt sales went up by 2,500 percent – and that was driven by younger people having a sudden interest in what's marketed as a convenient, health-conscious food options.

Chobani has benefited, with sales reaching $1 billion (though it did stagnate last year, as the Wall Street Journal noted).

SF Gate has a breakdown of Greek yogurt versus regular yogurt here.

New food options in Target

While the Chobani cafe is happening in New York, Target has rolled out a handful of similar changes in some Minnesota locations. The store in northeast Minneapolis got a Freshii, rather than the traditional cafe; while locations in Edina and Maple Grove got D'Amico and Sons.

“This touches three important priorities at Target – Wellness, Food and Localization,” a Target spokesperson told BringMeTheNews at the time. “This test demonstrates how Target is addressing our guest’s changing mindset by thinking differently about an important in-store experience.”

Next Up

Screen Shot 2022-08-13 at 1.26.13 PM

Workers at Minneapolis Trader Joe's become 2nd in nation to unionize

The vote was certified by the National Labor Relations Board Friday.

ATV, all-terrain vehicle

Driver killed in ATV crash in Brooklyn Park

The crash occurred in Monroe Park Friday night.


Woman killed by suspected drunk-driver in St. Louis County

The crash occurred on Highway 21 in Embarrass Township Friday night.

Jaelyn Campbell

11-year-old girl missing from Mille Lacs County

Jaelyn Campbell was last seen in Onamia.

Screen Shot 2022-08-12 at 1.58.08 PM

2 ejected, 1 killed in crash that closed southbound I-35

The State Patrol says neither were wearing seat belts.

best buy

Best Buy makes job cuts weeks after warning of soft sales

The Richfield retailer has been dealing with a shift in consumer trends.

Screen Shot 2022-08-12 at 10.26.20 PM

Man makes 'vague comments' about Jewish people, smashes own car with club

It happened at a course that was founded as a Jewish country club 100 years ago.

Screen Shot 2022-08-12 at 9.59.07 PM

4 abandoned puppies found in a bucket in Willmar

The puppies were in good health when they were discovered.

Minneapolis police

Suspect of home invasion, murder in Minneapolis arrested in Wisconsin

There have been 57 deaths reported as homicides in Minneapolis this year.

Carson McCoy

Charges: Man stole handgun from house, fired at motorcyclists from car

A chaotic scene that led to a police chase unfolded after an alleged burglary in Ham Lake.

Mounds view 7 - crime scene

BCA's Uniform Crime Report shows violent crime in MN spiked in 2021

The report details violent crime trends in the seven-county metro and Greater Minnesota.

Screen Shot 2022-08-12 at 4.49.22 PM

Search for vulnerable man, 66, missing from Brooklyn Park

Alex Ramirez was last seen in the early hours of Thursday morning.


General Mills goes to federal court to defend Greek yogurt

Attorneys for General Mills Inc. pleaded their case in front of a federal judge on Friday over claims that its Yoplait Greek-style yogurt is neither Greek nor yogurt. The Golden Valley-based company asked U.S. District Judge Susan Nelson to throw out the consumer fraud lawsuit, which was filed by Minneapolis law firm Zimmerman Reed.