Skip to main content

Target chips away at cheapness in Wal-Mart comparison

  • Author:
  • Updated:
    Original:

A new study suggests that Target is delivering on the second part of its "Expect More. Pay Less" slogan.

The Business Journal reports that the Minneapolis retailer is narrowing the price gap against rival Wal-Mart. It quotes a report in the trade journal Chain Store Age that cuts the numbers several ways. It found that prices at Walmart stores are, on average, 2.4 percent less those at Target, but Target's prices were actually 2.7 percent lower when the 5 percent discount for REDcard credit and debit card holders is calculated. The findings are based on a Kantar Retail semi-annual pricing study.

The study revealed that the margin is narrow, with only 19 percent of items costing more than 10 percent more at Target. Target was within pennies of Walmart on food, a significant finding in the growing grocery segment.

The study also showed that Target stores narrow the price gap by slicing prices on promotions rather than with an every day strategy.

Next Up

16362 County Rd 81, Maple Grove, Minnesota - October 2021 (4)

2-year-old killed in crash on County Road 81 in Maple Grove

The crash occurred Thursday evening on County Road 81.

police tape

BCA issues new details about St. Michael standoff, shooting

New details say a St. Cloud police officer struck the suspect with gunfire.

Screen Shot 2022-06-23 at 2.21.45 PM

92-year-old driver killed in rural Scott County crash

The crash happened around 12:30 p.m. Thursday.

Screen Shot 2022-06-24 at 7.29.06 AM

Big-time rain totals flood Highway 10 in central Minnesota

More rain and storms are expected Friday and Saturday morning.

image

Charges: Driver had just left local bar before deadly Shakopee crash

Witnesses said they were unable to help the 19-year-old Eden Prairie man who died in the crash after becoming trapped.

Chet Holmgren

Thunder selects Chet Holmgren 2nd overall in NBA Draft

The Minneapolis native becomes the highest-drafted Minnesotan in NBA history.

Screen Shot 2022-06-23 at 2.21.45 PM

One airlifted after crash on rural Scott County highway

The State Patrol shut down Highway 282 in both directions Thursday afternoon.

Flickr - police lights squad siren - Edward Kimmel

Police investigating after two men found dead in Maple Grove

Few details are known about the investigation.

12-web-or-mls-12 Dining room

Gallery: Charming, Northeast Minneapolis Home is perfect for first-time homebuyers

Located in the Holland neighborhood, it's near the Eastside Co-op, tons of amazing restaurants, breweries, and a distillery

US-169 BUS, Shakopee, Minnesota - June 2019 (1)

Eden Prairie 19-year-old killed in crash near Valleyfair is ID'd

Alcohol is believed to be a factor in this crash, involving a 26-year-old driver from Hopkins.

Screen Shot 2022-06-23 at 12.35.25 PM

Man pleads guilty for threatening to kill Hennepin County employees

Peter Robert Berry has a criminal history dating back to the 1970s, according to court records.

Related