Target has announced it is expanding the suite of benefits it offers its full and part-time workers, including an increase in its paid family leave time.
The Minneapolis retailer announced that as of June 30 it will be increasing its family paid leave from 2 weeks to 4 weeks following a birth, adoption, surrogacy or foster placement.
This is on top of the paid leave it already offers workers who give birth, while the paid family leave can also be used to care for a sick child, partner or parent.
What's more, this fall Target will roll out a "backup care" benefit that it initially launched at its Twin Cities headquarters to its entire networks of stores and distribution centers.
That will give all workers up to 4 weeks paid leave in the event school or daycare is canceled – which will be useful particularly during Minnesota winters.
And finally, Target says that it will be doubling the amount it reimburses its staff for fees incurred as they go through the adoption or surrogacy process, a benefit that it has already offered for more than a decade.
The move comes amid a tight labor market where the competition for workers is intense, with Target looking to attract high-quality staff through a combination of its enhanced benefits along with its eventual $15-an-hour minimum wage.
The Bullseye this month just increased its minimum wage to $13-an-hour, with a view to raising it to $15-an-hour by 2020.
"We’ve taken a strong position on minimum starting wages, but that’s just one facet of our team member experience," said Chief HR officer Melissa Kremer.
"Our team finds so much support here to grow their skills and careers, make a difference in their communities, and take care of themselves and their families—including benefits that we’re enhancing to be more relevant across a breadth of life stages."