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Target hopes Altuzarra collaboration hits fashion bullseye

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Budget fashionistas can get their hands on a fashion collection by designer Joseph Altuzarra for the first time on Sunday as part of his collaboration with Minneapolis-based Target.

The Star Tribune reports that Target has had so many partnerships with designers that the rollout may not "...have the same novelty today that they did when it started them more than a decade ago." Target has done more than a hundred such collaborations.

All of the 50 pieces (tops, bottoms, trenchcoats, dresses and accessories) are priced under $100 and are available at Target stores and online. By comparison, Altuzarra’s regular designer line starts around $900.

The story said that the Altuzarra rollout is well-timed. The 31-year-old designer, who launched his own label six years ago, received the Council of Fashion Designers of America’s Womenswear Designer of the Year Award.

The fashion press has taken note. Refinery29 previewed the full line in a slideshow, writing that "...if 'sumptuous' isn't how you'd describe your average Target getup, you'll want to hop on this one while you can."

Glamour magazine, opining that "Target always nails it when it comes to designer collaborations," noted that Altuzarra has become a favorite with celebrities and high-profile women, including Michelle Obama, Julianne Moore, Rihanna and Lupita Nyong'o.

And InStyle writes that Altuzarra, who was born in the U.S. and raised in Paris, " loved for creating pieces that combine French irreverence with an American sensibility," and said that his Target collaboration "gives us one more reason to swoon." At a few Target stores, lines of consumers excited to purchase the clothing were waiting in line when stores opened.

The Star Tribune story suggests that such designer partnerships are likely to gain traction with Target. The company's new CEO Brian Cornell told employees at an annual meeting last week at Target Center that he wants Target to “be cool again” by becoming more of a style authority.

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