Target launches trio of brands aimed at younger shoppers

Omg, millennials and Gen Z-ers.
Publish date:

Target is, erm, targeting younger shoppers with the launch of three new, exclusive brands.

The Bullseye confirmed on Thursday that it'll introduce the brands over the next three months, trying just a little too hard to be millennial-relevant in its announcement by using emojis and making references like "Insta-worthy" and "street style."

The Minneapolis retail giant describes them as "brands for the new generation," with the focus being on teenage and young adult shoppers.

Here's a sneak peak of some of the designs.

The brands are:

Heyday: Not the Uptown restaurant, but a line of patterned tech accessories like phone cases, headphones, speakers that are mostly under $20, with no item costing more than $60. This line will arrive in stores and online in June.

Wild Fable: This line for young women will feature "trendy apparel and super-chic accessories and shoes" that are designed to "mix, match and make your own." It'll debut in sizes 0-26W and cost less than $40 per piece. It'll be available online in Target stores in August.

Original Use: This "street style-inspired" line will apparently "empower young men to experiment with and refine their personal style." This brand will be available in-store and online from August, with prices ranging from $10 to $40.

Today's Top Stories

– Wild turkey put down after charging at kid.

– Big black bear spotted in Burnsville yard.

– NEW: You can follow Bring Me The News on Flipboard.

The new lines have been created following collaboration with "hundreds of teens and young adults across the country," according to chief merchandising officer Mark Tritton.

Target has be completely overhauling its apparel and home goods departments in recent years, launching numerous new brands including collaborations with Chip and Joanna Gaines.

Next Up


MN ski areas will be open – but with changes – during 4-week shutdown

Some ski areas have already reopened for the season, others plan to open Thanksgiving weekend.

thanksgiving turkey

Thanksgiving foods to avoid giving to pets

The Animal Humane Society has shared its advice on keeping pets safe this Thanksgiving.

best buy

Best Buy reports massive rise in online, in-store sales

People turned to Best Buy to buy computers, home theater and appliances during the pandemic.

police tape, crime scene

Driver dies after being shot, crashing into cars in Minneapolis

The incident happened around 1:25 a.m. Tuesday.

coon rapids police department

1 man killed in shooting at Cub Foods parking lot in Coon Rapids

A man has been arrested in connection to the shooting.

Adam Thielen

Vikings place Adam Thielen on COVID-19/reserve list

Thielen is coming off a two-touchdown game against the Cowboys.


Target launches another new brand it describes as 'Insta-worthy'

The homewares brand will hit the shelves on June 23.

Target teams up with HGTV stars to launch a new home and lifestyle brand

The 'Fixer Upper' stars will see their new line hit Target shelves in time for the holidays.

Target says sales were hurt by the late winter

It still enjoyed its best quarter for traffic in 10 years.

Holiday season a winner for Target, persuading more shoppers through its doors

The Minneapolis retail saw comparable sales grow 5.7 percent over the festive period.

How will Target recover from poor sales? More small stores and new brands

After posting disappointing results, Target will embark on a $7 billion investment plan to attract and keep more customers.

Target store inside

Target's launches new customer loyalty program next month

Target Circle doesn't require a credit or debit card.

Target is booming because customers are making more 'Target runs'

The company says store remodels are helping grow traffic.