Target is offering customers a $200 gift card for your first-generation iPad, as long as it works and the screen is clear.
The Minneapolis-based retailer is looking to make an upgrade awfully appealing to iPad users. The store is currently selling last year's iPad Mini for $299 with a $25 gift card with purchase.
The offer is good even on 3-year-old, first-generation iPads, which could net an owner $65 in a trade-in at other electronics websites and resellers, the Star Tribune notes. Auction sites like eBay only net sellers about $150 for old iPads, Time notes.
The offer is tied to Apple's recent debut of the iPad Air – and it comes on the heels of an iPad price cut by Target rival Walmart.
WalMart is offering a similar trade-in offer, too, PC Mag notes.