Target pulls 'Baby Daddy' Father's Day card after complaints it's racist

Target has apologized and is removing the card from all stores.
Author:
Publish date:
baby daddy card

Target has issued an apology regarding a Father's Day card that's drawn significant backlash from shoppers who say it's racially insensitive.

The controversial card at features an African-American man and woman embracing with "Baby Daddy" illustrated across the cover.

Target shopper Takeisha Saunders was the first known person to express frustration and anger over the card, writing May 31 on Facebook: "You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!"

Target issued a statement on Wednesday saying it wants "all guests to feel welcomed and respected" and "it's never our intent to offend any of our guests with the products we sell." 

The card has been, or is in the process of being removed from Target stores across the country. 

"We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores," the Minneapolis-based retailer said. "We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell."

Today's Top Stories

SCOTUS strikes down ban on political clothing at polling places

Charges: Willmar duo held teen prisoner, repeatedly assaulted him

MN Nice Homes: A Twin Cities home with a pool for under $270K

The baby daddy card was made by Cleveland-based American Greetings, which has informed its product team that it "missed the mark" with the design and has pulled the card from all stores. 

"Please accept our sincerest apologies and know we will do better in the future," it said. 

This is the second Father's Day card in the last few weeks that American Greetings has apologized for, having also pulled a card from store shelves after backlash over a cover that said "Fatherhood is not for sissies." 

The term "baby daddy," according to Dictionary.com, refers to "the father of one or more of a woman's children, especially one who is not her husband or current partner."

Next Up

Related

Target opposes proposed $7.25B settlement on credit card fees

Minneapolis-based Target Corporation has joined a growing list of more than two dozen retailers who object the propposed multi-billion dollar deal to settle a seven-year class-action lawsuit, Twin Cities Business reports. More than 7 million merchants claim Visa, MasterCard and some of the nation's largest banks fixed the fees they charge to retailers on credit card transactions. A Minneapolis-based law firm filed the case in 2005 and announced the agreement earlier this month. The class-action settlement still requires a judge's approval.