After a successful trial in the Twin Cities, Target is expanding its "Restock" service to more markets across the country – with a cheaper delivery fee.
The service, which offers more than 35,000 household essentials direct to your door, will now cost $2.99 for next-day delivery, down from $4.99.
For REDcard holders, it'll cost nothing.
With its expansion, Target Restock will now be available to 75 percent of the U.S. population, and its reduced delivery price will put even more pressure on rivals like Walmart and Amazon.
How does Restock work?
Available on Restock is a range of dried food and drink items, as well as baby foods, toiletries and household items like toilet paper, kitchen roll and detergents.
Target has an advantage on Amazon because it can stock orders direct from its extensive portfolio of physical stores.
Customers are allowed to order up to 45lbs worth of goods – the size of a shopping cart – and have to put their order in by 7 p.m. Monday through Friday to get it delivered the next day.
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They can do this on the Restock website, but also by voice using the Google Home or the Google Assistant app on their smartphones.
It's just the latest effort Target is making to meet the convenience sought by its customers, which also includes offering free, two-day shipping on hundreds of thousands of orders.
It's also gradually expanding its same-day grocery delivery service following the acquisition of Shipt, and has rolled out its Drive Up service, where staff bring orders out to shoppers in the parking lot.
“Target Restock is another way we’re making life easier for our busy, budget-conscious guests,” said Dawn Block, Target’s senior vice president of digital.
"Our guests love the speed and convenience of the service. And now that Target Restock is an even better value, we think the service will become increasingly popular."