Target Corporation will donate up to $400,000 to assist Baton Rouge and surrounding communities in Louisiana who have been ravaged by heavy rainfall and severe flooding this past week, the company announced yesterday.
The donation includes $100,000 to both the Salvation Army and American Red Cross to aid shelter and relief efforts, as well as $30,000 to aid local schools.
“Communities where we have a presence don’t just represent a store to Target; these communities are home to many of our team members and countless valued guests,” Laysha Ward, Target's chief corporate social responsibility officer said in the release.
Target also announced that the company will have a team member matching program that could amount to an additional $50,000 to the Red Cross.
What's happening in Baton Rouge?
A deluge of rain fell in southern Louisiana over a week-long span that has caused massive flooding and widespread damage.
In just two days, 21.86 inches fell in Livingston and 31 inches was measured in Watson, CNBC said. The threshold for a 1,000-year rainfall over that period of time is 20.7 inches.
6.9 trillion gallons of rain fell between August 8 and 14 in the greater Baton Rouge area, CNN reported.
The Red Cross said that the flooding is shaping up to be the worst natural disaster in the United States since Hurricane Sandy rocked New Jersey and other areas of New England in 2012, and could cost more than $30 million.
So far, 110,000 homes are in flood-affected sections of the Baton Rouge metro area, including 7,300 businesses that employ 74,000 people, ABC News reported.
One way you can help is by visiting the Red Cross website or texting the word LAFLOODS to 90999 to make a $10 donation.