Twin Cities ad agency sold to Wisconsin company for $132 million

They're lacking creativity across the border, it seems.
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A leading Twin Cities advertising agency has been snapped up by a company in Wisconsin.

Periscope, the Minneapolis-based firm that is the largest independent ad agency in the Twin Cities, has been bought by Quad/Graphics, which is based in Sussex.

Quad/Graphics is known for being one of the country's largest magazine and direct-mail printers, and its purchase of Periscope is part of its effort to become a "fully-integrated ... marketing solutions provider."

Periscope was established 1994 by Bill Simpson, who created the company by transforming his family's existing typesetting and production business.

Headquartered in Minneapolis, Periscope has satellite offices in Chicago, Hong Kong, Toronto and Delhi, India. It employs more than 500 people.

Among its more recent ad campaigns is this mash-up of Trolli candy and the movie series Deadpool (pictured at the top of this page).

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It also executed the "I'MN" campaign for the Minnesota Lottery, which was aimed at getting younger people to play.

In a statement, Simpson said of the sale: "Our companies share a common vision for the future of integrated marketing and operate with very similar values.

"Quad’s 3.0 strategy mirrors Periscope’s vision for an end-to-end solution, but on a much larger scale. The result of this business combination will be tremendous growth opportunities for our people, Periscope and Quad, and provide significant additional value for our clients. I'm excited to see what can be accomplished together."

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