Target is getting into the wedding attire business with a new collection of bridal wear sold exclusively on Target.com, according to a news release.
The collection, called Tevolio, features four styles of gowns, 10 bridesmaids dresses and two for flower girls -- priced between $24.99 and $129.99.
ABC News checked out Target’s bargain wedding wear.
The average bride spends $1,211 on her wedding dress, according to a survey of 20,000 brides from the Knot. In fact, the average cost of a wedding is more than $28,000.
The Minneapolis retailer says the name Tevolio is inspired by the Italian phrase "Ti voglio," which translates loosely to "I love you" in English.
Click here, to learn more about Target's chip-chic bridal collection.