K-TWIN wasn't hacked, nor is someone playing a lengthy prank.
That weird, female-voiced robot spouting pop culture quotes with zero emotion is basically a promotion for the radio station's new sound, set to launch Monday – though what that sound will be is unclear right now.
The K-TWIN brand and format has been around since 2012, playing a mix of rock and classic rock with a morning show in the a.m.
But that appears to be over, if the robot woman is any indication. The station played some conclusion-themed tunes leading to midnight on new Year's Day (the final one being "Closing Time" by Semisonic), and since then has been relying on its robot host.
The voice teases the launch of a "new, local radio station" at the 96.3 FM frequency starting at 3 p.m. Monday. That's every few minutes, with a to-the-second countdown update and random pop culture quotes mixed in.
Click here to listen to the live stream, and relive some of your favorite movie moments if the cast had been replaced by a robot. (Note: A commercial airs first but is not part of the radio broadcast, just a Web player feature.)
It's confused some people on social media. Here are a few tweets.
What's replacing K-TWIN?
"This would be a great place for a radio station," the female-voiced robot insists, without a sense of hope or fear.
People have been thinking that for years – and nothing has quite stuck.
At the start of the millennium, the frequency launched as Beat 96, a hip-hop radio station that lasted 10 years, CityPages notes, before switching formats to 96.3 NOW. The NOW station switched to playing "the most hit music" for a couple years, until on Jan. 1, 2012 it became the K-TWIN many of us are familiar with.
And now it will be something else.
Radio Insight has some thoughts on what may be coming.
The site says a job posting from early December (screenshot below) suggests the new sound will be alternative mixed with AAA (radio lingo for "adult album alternative").
In addition, the URL Go963MN.com was one of a handful of domain names registered last month, Radio Insight reported. They were registered by Joe Pohlad; the Pohlad family owns the station and the Minnesota Twins, and the team's games are broadcast over that frequency.
But the station's ratings haven't been strong, the site says.