Publish date:

Whole Foods to start offering discounts for Amazon Prime members

The discounts will be rolled out this summer.

There will now be two types of people who shop at Whole Foods: The wealthy, and the wealthy with Amazon Prime.

Amazon announced on Wednesday that starting this summer, Prime members will get discounts for shopping at Whole Foods.

Subscribers will get an additional 10 percent off items that are already on sale ("typically hundreds of products," Amazon says), as well as "weekly deep discounts on select best-selling items."

To access the discounts, customers will have to use the Whole Foods app, sign in with their Amazon account and scan the app's "Prime Code" at checkout. Or they can opt in to use a saved phone number you input at checkout (like Walgreens does).

If you're already a regular Whole Foods shopper and Prime subscriber, maybe this will help cover the cost of the $20 hike in Prime membership Amazon is implementing this and next month, increasing it from $99 to $119.

Today's Top Stories

– Austin man killed in crash with milk truck.

– We went to 9 grocery stores to find out which was cheapest.

– Sign up for our daily newsletters.

The discounts are being rolled out initially in Florida, with Whole Foods Market and Whole Foods Market 365 nationwide following in the summer.

Amazon has been increasing its presence and the links between it and the grocery chain since buying it in June 2017 for $13.7 billion.

This year's it's already announced free two-hour delivery on Whole Foods online orders for Prime members, while before Black Friday, Whole Foods stores started carrying Amazon devices like the Echo, Kindle and Fire TV.

It also allows customers to pick up and return Amazon purchases at more than 400 stores.

But while Amazon has said it's also been lowering prices across Whole Foods, there have been murmurs from shoppers that they're not seeing the savings, as CNBC reported in December.

Whole Foods was comfortably the most expensive in our Tip Jar comparison of grocery store prices last year.

Next Up


Someone keeps trying to film showering women at U of M

The university has received three reports in the past two weeks.

Anya Magnuson

Woman in critical condition after driver hit her in Minneapolis

She's been unresponsive, but recently gave a thumbs up to her family.

Anthony Edwards

Ant's rally not enough to save Timberwolves

Edwards' third-quarter explosion came too late in a loss to the Pelicans.

Rent, mortgage, house, key, door

Victims of property manager's sexual harassment to get $736,000

It's part of a consent decree announced by the Department of Justice Monday.

The Liffey Pub Facebook

St. Paul's Irish pub The Liffey reveals it won't reopen

The beloved pub has been closed since the start of the pandemic.

Proctor football

Proctor football investigation: Case goes to county attorney

The office will review the evidence and consider possible criminal charges.

kirsten mitchell screegrab

'I’m heading home!': CA reporter announces return to WCCO

Kirsten Mitchell interned at WCCO years ago. Now, she's coming back as a reporter.


As part of price gouging settlement, farm to donate 1M eggs to food nonprofits

The egg producer will donate more than 1 million eggs to nonprofits fighting hunger.

plane, Piper PA-32

Sheriff: Witnesses saw plane 'performing aerial maneuvers' before fatal crash

The single-engine aircraft went down in northern Wisconsin, killing a brother and sister.


Expect to find more Amazon gear in Whole Foods

Toys, beauty products and more gift wrap will be found in stores.

The Tip Jar: Is Amazon Prime cheaper than Walmart for groceries?

Amazon recently reduced the cost of a Prime membership for low-income Americans – which some say is a strategy to steal customers from Walmart.

Did Amazon really just make Whole Foods cheaper?

Here's what we found during a quick visit to one store Monday morning.

Amazon is buying Whole Foods for $13.7B

Whole Foods Market has more than 450 stores across three countries.

Amazon is hiking the monthly cost of Prime by 18 percent

The move will hit the poorest members the hardest.