Skip to main content

Wisconsin tourism ads are 'idiotic,' Dayton says

  • Author:
  • Updated:
    Original:

It doesn't sound like a neighborly thing to say, but Minnesota Gov. Mark Dayton said Tuesday that a television ad campaign for Wisconsin tourism is "one of the most idiotic things I've ever seen," according to the Star Tribune.

The ad campaign is a takeoff of the 1980 comedy movie "Airplane!" and features two stars of the original movie, Robert Hayes and Kareem Abdul-Jabbar (pictured above), extolling the virtues of Wisconsin's scenery as they fly overhead.

Here's the last of the three ads in the campaign, which is running in the Twin Cities, Chicago and other markets until the end of the week.

This embed is invalid

Gov. Dayton was speaking at Minnesota's annual Explore Minnesota tourism conference Tuesday when he offered his critique of the ads. He joked that Minnesota should pay Wisconsin to keep the ads on the air, according to the Star Tribune.

The campaign's three spots – one each featuring summer, fall and winter – were written and directed by the three Wisconsin natives who put together the original "Airplane!" movie, David and Jerry Zucker and Jim Abrahams.

The winter ad will run in Milwaukee, Chicago and the Twin Cities through Feb. 8, according to TravelWisconsin.com.

Apparently Dayton didn't think too much of the campaigns for North and South Dakota and Montana, either, the newspaper notes.

The Explore Minnesota conference brings together state leaders and tourism businesses to discuss how to improve tourism promotion in Minnesota, KSTP reports.

Explore Minnesota’s latest marketing campaign, “Only in Minnesota,” has reportedly brought in more than $320 million in state tourism spending, as well as almost $30 million in state and local taxes, says KSTP.

Dayton wants to increase state funding for tourism, and he is proposing a tax on rental cars to raise the money.

Next Up

Eric Reinbold

Reinbold guilty of murdering wife with 'particular cruelty'

Eric Reinbold, 46, was convicted of two counts of murder in the second degree in Pennington County Friday.

police tape

Armed assault suspect arrested after standoff in Waite Park

The standoff ended early Saturday when officer obtained a warrant for the home.

Screen Shot 2022-10-02 at 9.06.25 AM

3 dead after plane crashes into house in Hermantown

Two people in the house were uninjured.

FeDh7pUWAAg3NMd

Destructive fire at Maple Grove greenhouse and nursery

The fire burned early Sunday morning at a longtime Maple Grove greenhouse and nursery.

st. cloud state university hockey

SCSU player hospitalized after being taken off ice on stretcher

Luedtke was checked into the boards in the first period and down for a reported 10-15 minutes.

Amber alert wisconsin

Amber Alert in Wisconsin: Search for missing 15-year-old girl

Police believe 15-year-old Kryssy King may be with a 22-year-old man.

Screen Shot 2022-10-01 at 10.18.12 AM

3 St. Paul fast food restaurants robbed in space of an hour

The thieves struck between 7:15 p.m. and 8 p.m.

Screen Shot 2022-10-01 at 9.06.40 AM

What to do with the Kmart site? Minneapolis wants your ideas

The project will connect Nicollet Avenue south of Lake street and north of the Midtown Greenway, reestablishing a street grid.

Screen Shot 2022-10-01 at 7.53.55 AM

Crowd evacuated at end of homecoming football game in Brooklyn Park

Police blamed 'unruly teens' in the stands and some who were trying to enter the stadium.

gas

State to help 44 Minnesota gas stations add E15 pumps

The yellow 88 button is coming to more gas stations in Minnesota.

Related