It's not as crazy as it might sound.
There aren't any celebrity narrators going "woof, woof, arf" while reading Jane Austen, or anything like that. And your dog certainly won't be able to chime in the next time you and your friends have a literary conversation.
But according to Audible, audiobooks just might help your furry friend become a calmer, happier dog.
Here's how it works: you pick from a rotating list of audiobooks specially curated by Millan and read by professional actors, download, and let your dog listen while you're away at work.
The books available at launch include Trevor Noah’s Born a Crime: Stories from a South African Childhood (performed by Noah himself), and Jane Austen’s Pride and Prejudice, read by Gone Girl actress Rosamund Pike.
Cool! But what's the point?
Good question. As USA Today points out, "Why not just play music, or turn on the radio or TV when you leave the house?"
“It’s the consistency of a tone that allows the dog to stay in that (relaxed) frame of mind,” Millan told the paper.
Makes sense, but Audible has some research to back up that claim.
According to the company's news release, the service was inspired by "a 2015 independent academic study showing that listening to audiobooks outperformed music in reducing stress in canines."
They decided to do some of their own research, too, teaming up with Millan's Dog Psychology Center to study how 100 dog participants responded to audiobooks.
The company says 76 percent of the dog owners who played the books "reported an increase in calm, relaxed behavior in their pets over a four-week period."
Of course, it might also just be a solid business strategy. As USA Today says, "Audible of course has additional motivation for the launch of Audible For Dogs: namely the potential to attract new users."
Either way, if you're interested, you can find out more about Audible for Dogs and how to get started by clicking here.