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District at odds with copyright owner of Edina Hornets logo

The district says the creator of the logo may force them to create a new image.

The recognizable hornet logo of Edina Public Schools could soon be replaced due to a potential copyright violation. In March, the district received a cease and desist letter from the man who created the logo 40 years ago. 

Michael Otto signed an agreement in 1981 that gave him the power to determine how the logo is used and which uniform providers the district can work with. Otto, a former Edina student, has elected to disallow the district's use of the image. 

The district says its attempts to rework the contract or gain full rights to the copyright have been unsuccessful, putting it in a position where it must discontinue all uses of the logo. In the meantime, the Edina block-style E will replace the hornet image on new uniforms and apparel. 

"Attempts at securing a more permissive agreement have been met with such resistance by Otto, that the district is also working with a graphic design firm to create a new Hornet design," the district said in a release.

"This new Hornet image may be used to replace the current logo, if necessary, or could be a secondary image for use on specific apparel given the limited use of the current logo."

Otto told FOX 9 that he's never received a monetary gift from Edina for the logo, and that "he is still open to working with the school district on a compromise." 

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