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Got bobblehead? Twins do, by Josh

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Here's a sign that the Twins are doing better this year: Fans will actually line up at 10:00 a.m. on a weekday to make sure they get the latest bobblehead:

The latest in the ongoing series features slugger Josh Willingham with a hammer in his hands, to be given away to the first 10,000 fans tonight at the Minnesota-Baltimore game at Target Field.

Why in line so early?

"Because the line will be really long later this afternoon," said on early arriver at Gate 34.

Works for us.

Also working for us is the Twins marketing campaign on this venture. We're reminded of the promotion every time Willingham has been up to bat the past few weeks.

And then there's this terrific TV ad, featuring an all-bobblehead cast:

It's 30 seconds of whimsy, but Big League Stew blogger David Brown points out 10 awesome details of the ad -- including a cameo by Santa Claus:

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