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Here's what Minnesota's team will be wearing on the soccer pitch

There's less than a month until Minnesota United takes the field for the first time as an MLS team.

With their opening match less than a month away, we now know what the Minnesota side will be wearing when they take the field for the first time as a Major League Soccer club.

Minnesota United FC held a grand unveiling Friday evening to publicly reveal their uniforms – er, sorry, their kits.

While the team is officially known as Minnesota United, they're nicknamed the Loons. So that explains the bird with outstretched wings on the left shoulder.

United explains in a statement that the team's blue and gray colors (although the gray looks kinda brown to us) symbolize the Mississippi River and Minnesota's Iron Range.

Then there's that big bullseye in the center. Even when it's not red you probably recognize the symbol of Target, which is now Minnesota United's big sponsor.

Target's vice president of marketing, William White, said: “It’s an honor to be the first front-of-jersey sponsor for Minnesota United FC and help bring soccer to the Twin Cities, which has been Target’s hometown for more than 50 years.”

United turned the "kit reveal" into an event – livestreaming the presentation from The Machine Shop in Minneapolis and using special effects like smoke – which, as a video tweeted by the Pioneer Press' Andy Greder shows, made it really hard to see what the players were wearing when the climactic moment finally arrived.

You can wear what United wears by buying one of their jerseys for $150.

The team will take the field for the first time as an MLS club on the road against Portland March 3rd. They'll make their TCF Bank Stadium debut on March 12. Their opponent in that exhibition match is also an MLS expansion team – and they're also called United, although it's Atlanta United.

Minnesota United says it has sold more than 10,000 season tickets and plans to cap sales at 11,842 (the number of lakes in the state, they say).

Find their full 2017 season schedule here and tips about some of the most interesting matches here.

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