Skip to main content

Minneapolis agency Fallon's Loctite ad is a Super Bowl hit

  • Author:
  • Updated:

The Loctite Glue ad that ran during the Super Bowl Sunday night was produced by Minneapolis ad agency Fallon. And let's face it, it sort of broke the mold for Super Bowl advertising.

This embed is invalid

Fallon took on Loctite, which is based in Germany, as a new client in December 2013, and immediately they started talking about putting together a Super Bowl ad for the first time, according to the Star Tribune.

The company decided to go for it, even though the cost of the 30-second ad, $4.5 million, was more than it had paid for advertising in an entire year.

Reaction to the ad on Twitter was generally positive; many said they thought it was one of the best ads of the night.

Next Up


Body of missing Mankato woman believed to have been found

A canoer found the body in a swamp near Eagle Lake Friday.

kim crockett facebook sos

MN GOP endorses attorney general, secretary of state candidates

Kim Crockett was endorsed as the party's candidate for secretary of state, while Jim Schultz won the endorsement for attorney general.


Volunteer firefighter identified as man killed during Thursday storms

The Kandiyohi County Sheriff's Office confirmed that 63-year-old Ryan Erickson died when a grain bin fell on him.

Juan Ramos, standing outside of his Taco Chon Mexican Grill, in St. Cloud, Minnesota.

Firm takes on case defending Taco Chon against Taco John's lawsuit

The local Mexican restaurant is fighting a case presented by Taco John's over naming rights, among other things.

Screen Shot 2022-05-14 at 7.32.27 AM

Worker killed in skid loader accident was 23-year-old apprentice lineman

Minnesota Valley Electric Cooperative called the incident "the unthinkable."

Cascade River 1

Raging North Shore rivers overtake bridges, snap trees in half

Pedestrian bridges near the Lutsen Resort have been damaged by the vast river flow.

u.s. attorney's office

St. Paul man sentenced for 2021 robbery spree

Warren Dean, 27, admitted to robbing seven St. Paul businesses in a span of three days.


Stevens County may have been hit the hardest by Thursday storms

The entire county was without power after the storms blew through Thursday evening.

State Patrol

3 killed, 1 critical after trio of crashes in Minnesota Thursday

One person also faces life-threatening injuries in a crash that happened in Olmsted County.

Screen Shot 2022-05-13 at 1.25.08 PM

Mora woman saves pelican caught in fishing line for days

A birthday fishing trip shapes into a heroic tale.