If you watched the Academy Awards on Sunday night there's a good chance you saw Nike's new commercial aimed at inspiring female athletes to push the boundaries and chase their dreams.
The 90-second ad is narrated by tennis superstar Serena Williams, who delivers a message describing the double standard women in sports are often faced with.
"If we show emotion, we're called dramatic. If we want to play against men, we're nuts," Williams says, then providing examples where females are called "delusional," "unhinged," "hysterical," and "irrational" when in the same situations men are typically defined as being passionate about whatever it is they're doing.
Minnesota Lynx head coach Cheryl Reeve appears just after the 30-second mark of the ad, right on cue with Williams saying women who get angry are called "hysterical."
Williams ends the commercial saying: "So if they want to call you crazy, fine. Show them what crazy can do."
The ad ends with text across the screen: "It's only crazy until you do it. Just do it."
Reeve had her own recent experience with a sporting double standard when a fan listened to her interview with KFAN's Dan Barreiro on Feb. 8.
The critic tweeted Fox 9's Dawn Mitchell, who was due to release her own interview with Reeve that evening, saying that they hoped Reeve had "calmed down a bit and is ready to answer questions instead of making excuses and pointing fingers," adding he "thought she had a thicker skin and understanding of the realm of sports."
This prompted Mitchell to respond: "I didn't hear the interview with Barreiro - so I give you the benefit of the doubt. but I can say this.. I'm not a fan of people who think when women are being honest or speak their minds they need to 'calm down' and need a 'thicker skin' Just saying."
The Lynx, by the way, open the season May 25 at Target Center against the Chicago Sky.