Skip to main content

Mall of America executive put in charge of organizing Super Bowl 2018

  • Author:
  • Updated:
    Original:

Mall of America executive Maureen Bausch has been put in charge of organizing the Super Bowl in Minneapolis in 2018.

Bausch will go from running Minnesota's biggest tourist attraction to organizing Minnesota's biggest party after being named chief executive of the Minneapolis Super Bowl Host Committee today, MPR reports.

"I always said: 'The only way I would leave the Mall of America is for the opportunity of a lifetime'," she told the Business Journal. "This is that opportunity."

December 15 will be her last day at the Mall of America, where she has worked since 1990 and has risen to the position of executive vice president of business development.

This embed is invalid

Minneapolis won the right to host Super Bowl 52 in May, with the February spectacular being held in the new $1 billion Vikings stadium, which is due to open in 2016.

"Hosting the Super Bowl will give us a unique opportunity to showcase everything great and special about Minnesota for months in advance of the game," Bausch told Vikings.com. "We have an amazingly creative community; harnessing that talent to create something bold is what I’m most excited about.”

Major challenge

The challenge facing Bausch is daunting, as the game in Minneapolis will bring "two weeks of international media attention, millions of dollars of consumer spending, an incalculable civic boost", the Star Tribune says.

Bausch's soon-to-be-former employer featured in the committee's bid in May, with the Mall of America set to be home to "marquee Super Bowl events" in 2018.

Another of the tasks facing Bausch will be coordinating efforts to meet all the NFL requests the city agreed to when bidding to host the games.

They include providing 35,000 free parking spaces, free presidential suites at hotels, access to top golf courses in the summer and fall before the Super Bowl and free police escorts for NFL owners.

But the committee is confident Bausch is up to the task of doing the city proud as it hosts the Super Bowl for the first time since 1992.

"Having told the story of one of the country’s most recognizable brands in Mall of America for more than two decades, Maureen fits the description perfectly," committee member Marilyn Carlson Nelson told Vikings.com.

Next Up

7F060B54-5776-4E1A-A42C-F36C22FAF493

Hero dad who stopped carjacker who fled with his kids identified

A GoFundMe has been set up to support Derek Gotchie and his family following the incident.

Screen Shot 2022-12-03 at 4.35.18 PM

Watch: New London-Spicer wins 3A championship on incredible walk-off TD

New London-Spicer defeated the unbeaten Dilworth-Glyndon-Felton in remarkable circumstances.

MoorheadMurderSuspect

Suspect in woman's killing in Moorhead is arrested

James Kollie Jr. was arrested Friday evening.

Jennifer Carnahan

Former chair Jennifer Carnahan sues Minnesota GOP, which is suing her back

Carnahan stepped down under a cloud of controversy in August 2021.

Minneapolis Fire Department

One injured after leaping from burning vacant building in Minneapolis

Authorities say the building is known to be used by squatters.

ambulance

Head-on crash leaves two drivers dead in southeastern Minnesota

The crash happened in Houston County just before 4 p.m. Friday.

ConellHarris

Charges: Armed man made death threats at Minneapolis LGBTQ bar

The man allegedly used derogatory terms while threatening to kill someone.

image

FDA pulls last COVID-19 monoclonal antibody treatment as new variants rise

A therapy used to treat more than 11,000 Minnesotans is no longer authorized amid a surge in the latest COVID-19 variants.

Austin Robert LeClaire

Charges: Plymouth man shot girlfriend in head after birthday party

The 23-year-old victim is in critical condition as of Friday.

image

State announces $2.5M in grants for child care providers

Child care providers in roughly a dozen communities will receive funds to help grow the supply of affordable, quality child care.

image

Probe of Golden Valley police uncovers racism, alleged misconduct

One officer was terminated for alleged racist comments and violations of state law.

blowing snow

Blowing snow Friday in Minnesota; will it snow next week?

Winds could gust up to 50 mph Friday afternoon and night.

Related