Skip to main content

Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.
  • Author:
  • Updated:
    Original:

If you were needing a sign that Bud Light's latest advertising campaign has truly entered national consciousness, this is it.

Burnsville liquor store, Crosstown Liquor, has a bit of a viral hit on its hands with its latest message for prospective customers.

"Nick Foles to the Pit of Misery," the sign says outside its West Burnsville Parkway store, referring to the Philadelphia Eagles starting quarterback in their NFC Championship game against the Vikes.

On the other side it reads: "Dilly Dilly we're going to Philly."

While the post on Crosstown Liquor's own Facebook page didn't attract huge amounts of attention, it became a minor hit on Twitter Thursday morning.

That's because it came to the attention of ESPN, which tweeted the picture to its 34 million followers, generating plenty of reaction.

The sign references, obviously, Bud Light's popular commercial campaign that has effectively become like an advertising ear-worm.

References to "Dilly Dilly" and the "Pit of Misery" are becoming a staple in football memes, which is exactly what Budweiser wants considering it's one of the major sponsors of Super Bowl LII.

It has been aided by clever viral marketing like the stunt seen at Modist Brewing in Minneapolis, where Bud Light sent a town crier to issue a cease and desist after the craft brewer launched a limited edition beer called the "Dilly Dilly."

Next Up

MissingMankatoWomanSideBySide

Body of missing Mankato woman believed to have been found

A canoer found the body in a swamp near Eagle Lake Friday.

kim crockett facebook sos

MN GOP endorses attorney general, secretary of state candidates

Kim Crockett was endorsed as the party's candidate for secretary of state, while Jim Schultz won the endorsement for attorney general.

FSmb9kkWAB0UBqk

Volunteer firefighter identified as man killed during Thursday storms

The Kandiyohi County Sheriff's Office confirmed that 63-year-old Ryan Erickson died when a grain bin fell on him.

Juan Ramos, standing outside of his Taco Chon Mexican Grill, in St. Cloud, Minnesota.

Firm takes on case defending Taco Chon against Taco John's lawsuit

The local Mexican restaurant is fighting a case presented by Taco John's over naming rights, among other things.

Screen Shot 2022-05-14 at 7.32.27 AM

Worker killed in skid loader accident was 23-year-old apprentice lineman

Minnesota Valley Electric Cooperative called the incident "the unthinkable."

Cascade River 1

Raging North Shore rivers overtake bridges, snap trees in half

Pedestrian bridges near the Lutsen Resort have been damaged by the vast river flow.

u.s. attorney's office

St. Paul man sentenced for 2021 robbery spree

Warren Dean, 27, admitted to robbing seven St. Paul businesses in a span of three days.

FSmfYf0WABgrNhI

Stevens County may have been hit the hardest by Thursday storms

The entire county was without power after the storms blew through Thursday evening.

State Patrol

3 killed, 1 critical after trio of crashes in Minnesota Thursday

One person also faces life-threatening injuries in a crash that happened in Olmsted County.

Screen Shot 2022-05-13 at 1.25.08 PM

Mora woman saves pelican caught in fishing line for days

A birthday fishing trip shapes into a heroic tale.

Related

Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.

It's not going well for Case Keenum in Denver

Broncos fans are unhappy with the former Vikings QB.

ESPN didn't put any MLB or NHL players in its 100 most famous athletes

Not one player from Major League Baseball or the National Hockey League made the top 100.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

MN police department's unlikely Twitter football spat with Denver

Cops don't always agree, especially when it comes to football.

MN police department's unlikely Twitter football spat with Denver

Cops don't always agree, especially when it comes to football.