Skip to main content

Minnesota tourism officials hope to cash in on Vikings' London trip

  • Author:
  • Updated:
    Original:

The football players have already arrived in Merry Ole England. Now a boatload of tourism officials will sail into London in the Vikings' wake.

Sunday's game against the Pittsburgh Steelers at Wembley Stadium has put the Vikings under a big British spotlight. Tourism officials hope that will kindle more interest in the homeland of these Vikings and eventually lure some pounds and Euros to Minnesota.

The Business Journal reports officials from the state tourism agency and from the visitors bureaus of Minneapolis, St. Paul, and Bloomington are all heading to London. Twin Cities mayors R.T. Rybak and Chris Coleman are also making the trip.

Melvin Tennant, the president and CEO of Meet Minneapolis, tells the Business Journal that British tourists still make ample use of travel agents. That means face time spent bringing those agents up to date on Minnesota's attractions is valuable.

What kinds of things do the Brits hear about Minnesota? Well, a piece that appeared today in the Telegraph reminded them that a river runs through it. The account of three young British men who successfully kayaked the length of the Mississippi includes this tidbit from one: “Being from the UK we saw things during the trip that we’d never seen before, like 20 eagles every day.”

On Sunday Londoners will see two football teams that have combined to win zero of their first six NFL games. But local fans who spoke to ESPN sounded excited about the spectacle of American football and unconcerned about the losing records of the teams playing. With 84,000 tickets gone, the game is virtually sold out.

Next Up

Brandon Gardas

St. Michael standoff suspect charged, bail set at $10 million

A judge on Monday set the high bail due to "very significant concerns of public safety" regarding Brandon Gardas.

20210722_hhc_570

Minnesota's premier trauma center housed at HCMC

The Minneapolis center is nationally recognized in pediatric trauma

Crisp & Green

Crisp & Green opening 13th store in Twin Cities in July

The fast-casual salad and grains restaurant has exploded onto the food scene.

FLickr - Target Field 2019 - mark grabe

Twins to host post-game concert with country star at Target Field

Country singer Cole Swindell is expected to perform for up to 75 minutes after the conclusion of the Blue Jays-Twins contest.

10974344_886755688011981_7448860726679919201_o

Canton Restaurant closes after nearly 40 years in Burnsville

It's the end of an era in the Twin Cities restaurant world.

Screen Shot 2022-06-27 at 12.47.20 PM

Luck strikes in Minnesota: lottery winners in Duluth, Grand Marais

The North Shore just so happened to be a lucky place to be this past weekend.

covid

Minnesota's COVID-19 update for Monday, June 27

BA.5 is expected to become the dominant subvariant in Minnesota.

police lights squad car

60-year-old woman arrested after firing shots inside Spicer home

SWAT evacuated nearby residents during the incident.

Florida Georgia Line

Florida Georgia Line booked to play at the Minnesota State Fair

The band is the second country music act to be booked this year.

monkeypox

First case of monkeypox confirmed in Minnesota

The Minnesota Department of Health says the risk to the public is "considered low" at this time.

Related