Skip to main content

Scratch games keep growing in popularity, pump millions into Minnesota State Lottery

  • Author:
  • Updated:
    Original:

Scratch cards are now driving the Minnesota State Lottery’s growth, the Star Tribune reports, with sales expected to hit $358 million in 2013 -- some$150 million more than other lottery gambits like lotto games and Powerball.

The Strib investigated 10 years of lottery sales and income, and the digging is impressive and revealing.

To wit: Scratch games grew an average of 3.4 percent annually over the past decade, according to the newspaper’s analysis of sales at more than 4,000 retailers. At the same time, lotto sales have slid an average of 1.4 percent annually. The paper also reports that in 2012, a price hike and several big Powerball jackpots boosted lotto revenues 30 percent.

The paper also looks at the potentially addictive nature of the cards, while lottery officials say that the lottery has contributed more than $2 billion to the state budget and environmental programs since it began in the early 1990s.

And the lotto spent more than $75 million advertising and marketing their products in the last decade, records show, says the Strib. The report also points out the ubiquitous nature of the lottery's partnerships with the Vikings and the Twins.

Think you're going to win? The chance of winning any money is about 1 in 3 to 1 in 4, and you have a 1 in 405,773 chance of winning the $1 million prize on the $30 ticket, the most expensive the lottery sells.

Next Up

Screen Shot 2022-08-14 at 10.24.22 AM

Teen driver crashes into parked payloader; 16-year-old passenger dies

The crash happened early Saturday morning in Waconia.

Screen Shot 2022-08-14 at 10.10.50 AM

Barrage of gunfire injures boy in Brooklyn Park; vehicles, apartments damaged

Police say they recovered evidence that more than 40 rounds were fired in the shooting.

Screen Shot 2022-08-14 at 9.15.07 AM

Minnesota Wild back away from thin blue line T-shirt giveaway

The giveaway backfired when word of it reached social media.

Screen Shot 2022-08-13 at 1.26.13 PM

Workers at Minneapolis Trader Joe's become 2nd in nation to unionize

The vote was certified by the National Labor Relations Board Friday.

ATV, all-terrain vehicle

Driver killed in ATV crash in Brooklyn Park

The crash occurred in Monroe Park Friday night.

ambulance

Woman killed by suspected drunk-driver in St. Louis County

The crash occurred on Highway 21 in Embarrass Township Friday night.

Jaelyn Campbell

11-year-old girl missing from Mille Lacs County

Jaelyn Campbell was last seen in Onamia.

Screen Shot 2022-08-12 at 1.58.08 PM

2 ejected, 1 killed in crash that closed southbound I-35

The State Patrol says neither were wearing seat belts.

best buy

Best Buy makes job cuts weeks after warning of soft sales

The Richfield retailer has been dealing with a shift in consumer trends.

Screen Shot 2022-08-12 at 10.26.20 PM

Man makes 'vague comments' about Jewish people, smashes own car with club

It happened at a course that was founded as a Jewish country club 100 years ago.

Screen Shot 2022-08-12 at 9.59.07 PM

4 abandoned puppies found in a bucket in Willmar

The puppies were in good health when they were discovered.

Minneapolis police

Suspect of home invasion, murder in Minneapolis arrested in Wisconsin

There have been 57 deaths reported as homicides in Minneapolis this year.

Related

2014 All-Star Game expected to bring millions

Major League Baseball and Minneapolis officials have differing opinions on how much money the 2014 All-Star game at Target Field will bring to the city, but all agree it will certainly have a major economic impact. The six-day event filled with activities surrounding the actual game could bring between an estimated $75 to $110 million for the city.