Skip to main content

What's will you find at the Super Bowl Experience in Minneapolis?

The NFL theme park will open at the Minneapolis Convention Center on Saturday.
  • Author:
  • Updated:
    Original:

Super Bowl week really kicks up a notch on Saturday when the Super Bowl Experience opens at the Minneapolis Convention Center.

It will see a football theme park take over the convention center's sprawling exhibition space, as the Twin Cities welcomes tens of thousands of fans to town for Super Bowl week.

But unlike the free Super Bowl Live festival on Nicollet Mall (which is a separate event), you'll have to pay for tickets to the Super Bowl Experience.

So if you're planning a trip to downtown Minneapolis over the next week, here's what you can expect:

What's inside?

Pretty much everything a football fan needs.

The event is operated by the NFL, which is laying on a smorgasbord of activities for kids and adults, appearances from football stars, and – obviously – many opportunities to buy NFL merchandise.

Attractions include:

– A 40-yard dash and vertical jump against NFL players on LED screens.

– Autograph signings by NFL players and legends.

– Youth football clinics.

– A wide variety of interactive games.

– A virtual reality NFL experience.

– A Super Bowl rings display.

– NFL flag clinics.

– A chance to take a photo with the Vince Lombardi Trophy.

This video from last year's experience will give you an idea of what else you'll find.

When does it open?

  • Saturday, Jan. 27: 10AM – 10PM
  • Sunday, Jan. 28: 10AM – 8PM
  • Monday, Jan. 29: 3PM – 8PM
  • Tuesday, Jan. 30: 3PM – 8PM
  • Wednesday, Jan. 31: 3PM – 10PM
  • Thursday, Feb. 1: 10AM – 10PM
  • Friday, Feb. 2: 10AM – 10PM
  • Saturday, Feb. 3: 10AM – 8PM

What does it cost?

Regular tickets cost $25 for children 12 and under and $35 for everyone else. You can order tickets here from Ticketmaster.

You can get a SBXTRA fast pass, which costs $55 for both children and adults and gives you priority access.

Unfortunately, all of these have sold out, so the only chance you'll have of getting your hands on one is by going to the box office at the convention center an hour before the event opens for the day.

Next Up

Great Dane Rescue and Sanctuary

Emaciated Great Danes rescued after being found living in minivan

Great Dane Rescue of Minnesota and Wisconsin posted that two of the dogs are in "rough condition" and "barely hanging on."

Screen Shot 2020-05-26 at 10.28.52 AM

2 years since George Floyd's killing, Biden signs exec order on policing

The signing comes on the second anniversary of Floyd's murder by police in south Minneapolis.

earlyseason

Lutsen Mountains owner to buy Michigan ski resort

The Skinner family has operated alpine ski areas in the Midwest for 60 years.

covid

Mayo Clinic, CDC address concerns over monkeypox in the US

The CDC does not currently think there is a significant threat to the general public.

police tape

Charges: Man killed brother, left body in homemade camper for 7 months

James Robert Hess, 48, faces second-degree murder charges for the death of his 52-year-old brother, William Harold Hess Jr.

storm

Minnesota forecast: Hot, humid and severe storm chances

Bring Me The News meteorologist Sven Sundgaard says right now the best chance for storms looks like Sunday/Sunday night.

Thai Cultural Council of Minnesota

Minnesota's biggest Thai festival to be hosted in front of State Capitol

The Thai New Year, or Songkran, is one of the most celebrated holidays in Thailand.

police tape, crime scene

Man dies after being shot in the head in St. Cloud

Investigators believe the suspects fled the scene in a vehicle.

USATSI_18349907

Uvalde school massacre: MN Democrats call for action, Republicans prayers

The tragedy in Texas has sparked different reactions from Minnesota's congressional delegation.

Screen Shot 2020-06-15 at 7.11.05 AM

St. Cloud man fires shot at police in hours-long standoff, surrenders

Shawn Lawrence Jacobs, 37, was arrested just before 4 p.m. Tuesday after he surrendered.

New baby zebra at the Como Zoo.

St. Paul's Como Zoo welcomes new baby zebra

The baby is yet to be named, and the zoo is planning an event for visitors to help with the decision.

Related

What's will you find at the Super Bowl Experience in Minneapolis?

The NFL theme park will open at the Minneapolis Convention Center on Saturday.

What you missed from Super Bowl Opening Night

Eagles and Patriots players spoke with the media at the Xcel Energy Center.

And the National Anthem singer at Super Bowl LII will be ...

She's already performing in Minneapolis in the days prior to the Super Bowl.

The NFL is giving away 500 Super Bowl LII tickets

A Minneapolis youth football team were the first recipients.

How are Super Bowl guests finding the Mall of America?

It's the media center of Super Bowl festivities ahead of Sunday's game.

How are Super Bowl guests finding the Mall of America?

It's the media center of Super Bowl festivities ahead of Sunday's game.

How to find The Rock in the Twin Cities on Super Bowl weekend

He'll be in town for an appearance on The Tonight Show with Jimmy Fallon.