LivingSocial has hired Barry Judge, Best Buy's former marketing chief, as its new CMO, the Washington Business Journal reports. He left the struggling Richfield-based consumer electronics retailer in May 2012 after more than 12 years with the company.
In his new role, Judge will oversee all aspects of marketing at the D.C.-based daily-deals site, including online and offline advertising, brand management, social media, and communications.
"Barry is a giant in the field of marketing, and his decision to join our leadership team is a tremendous vote of confidence in our vision and opportunity for success," LivingSocial CEO Tim O’Shaughnessy said in a statement. "Barry helped one of the world’s largest retailers build a powerhouse online and mobile presence, and we’re confident he can help us extend our own leadership in the local commerce space. With his experience and strategic insight, Barry will help us reach millions of new consumers and businesses around the world."
In November, CNNMoney reported LivingSocial cut its global workforce by 10 percent.