Its most recent financial results may not give this impression, but Target is as deeply ingrained in the psyche of the American shopper as it gets.
New figures from the NPD Group's Checkout Tracking found that 84 percent of Americans shopped at Target at least once in 2016.
Only two retailers or restaurant chains had higher results than this. Unfortunately for Target, one of them is its main rival, Walmart, which was first with 95 percent of Americans having shopped there last year.
McDonald's is second, with 89 percent of Americans visiting last year.
The Checkout Penetration Index was compiled based on millions of receipts from consumers across all retailers and restaurants, both online and in brick and mortar.
NPD collected information from more than 50,000 consumers using its mobile phone app, and scanned more than four million inboxes for e-receipts to build up a picture of how often Americans shop or eat at individual stores and restaurants.
The biggest gainer among restaurants in the top 25 was Chick-Fil-A, which saw a 5 percent increase in penetration last year, while for retailers the biggest gainer was Dollar Tree, which rose 3 percent.
The NPD Group notes that both these companies have pursued aggressive expansion programs across the country recently, which appears to be paying off.
Here's the top 25 list: