Skip to main content

'50 Shades of Grey' adult product line has Target in a bind

Whether a new line of products at Target is appropriate for display is up for debate – one with many shades of grey.
  • Author:
  • Updated:
    Original:

Whether a new line of products at Target is appropriate for display is up for debate – one with many shades of grey.

The Minneapolis-based retail giant is attracting some critical attention for a line of products tied to the soon-to-be-released film version of the wildly popular erotic romance novel "50 Shades of Grey."

Target has defended its decision to stock a "limited assortment" of 50 Shades merchandise – including (but not limited to) massage candles, lubricants and blindfolds – after a picture went viral of one Target store apparently placing the products next to children's toothbrushes, as reported by Consumerist.

"Our stores are carrying a limited assortment of the merchandise," a Target spokesman told Entertainment Weekly. "It’s worth noting that it is not exclusive to Target and we directed stores to place the display on a back cap (which means the back of an aisle, not the main aisle facing part) in the adult health area of the store."

The film starring Jamie Dornan and Dakota Johnson releases next Friday and is expected to rake in hundreds of millions of dollars. Based on the book by English writer E.L. James, it's about a relationship between a college senior and a wealthy entrepreneur.

The book earned headlines over its graphic descriptions of bondage and sado-masochism, and it sold more than 100 million copies worldwide following its release in 2011.

CNN Money notes Target is just one of many companies that are jumping on the 50 Shades merchandising bandwagon, which it says is hardly surprising considering the brisk business the film is expected to do at the box office.

Next Up

University of minnesota sign

U of M gives some students 50% off meals for September after complaints

Students have complained about an array of issues surrounding dining halls.

image

Gallery: Sprawling estate near Superior National Forest listed for $2.9M

The property has been in the same family for over 60 years.

Screen Shot 2022-09-27 at 2.51.49 PM

Surgery clinic proposed to replace 111-year-old farmhouse in Eagan

A developer is proposing to transform the remnant farm property.

Hurricane Ian

Why Hurricane Ian could be catastrophic in Florida

Hurricanes are the atmosphere’s biggest show of force and energy, and Hurricane Ian is no exception.

image

Suspect arrested after man and dog shot on St. Paul's East Side

The shooting happened around 12:45 p.m. Tuesday.

MissingBemidjiTeenBCA

Bemidji police appeal to find missing teenager

Tahlia Poitra was last seen Wednesday.

PacoAndLime

Crisp & Green owner launches new chain, with 12 MN locations planned

Steele Brands already owns and operates Crisp & Green and Stalk & Spade.

0

New vendor to open at Rosedale Center food hall

POTLUCK Food Hall offers a rotating collection of local restaurants and food retailers.

MadelynHowardMugMonroeCo

Woman charged in drunk driving incident that killed Minnetonka HS alum

Nate Stratton, 20, died from his injuries on Sept. 18.

Related

Hundreds line up for chance to meet 'Fifty Shades' author

Hundreds of people – mostly women – lined up for a chance to meet "Fifty Shades of Grey" author E.L. James at the Barnes & Noble store in Edina on Thursday. The writer will sign copies of the book at 7 p.m., but fans queued up to get wristbands to the event Thursday morning.