Skip to main content

60,000 MyPillows headed to Texas for Hurricane Harvey relief effort

The MyPillow founder also launched a new charity, the Lindell Foundation.

Earlier this week, GoMN reported that Minnesotans are characteristically stepping up and doing their part to help the Hurricane Harvey relief effort. 

And now that help includes a Minnesota invention that you might know from infomercials and radio ads: MyPillow.

MyPillow, Inc. founder Mike Lindell and employees of his newly launched Lindell Foundation are loading six trucks with 60,000 MyPillows to ship to Houston, according to an email from a company representative. 

"We may be across the country, but that doesn’t mean we can’t do something to help the tens of thousands of victims of Hurricane Harvey," the email said.

Lindell – whose mustachioed face you have probably seen on late-night commercials and at mall kiosks – and his crew packed the trucks in Shakopee Thursday afternoon. 

Considering a typical MyPillow (which promises a better night's sleep thanks to a special type of polyfoam) goes for about $50, that's quite a bit of help – about $3 million worth.

The pillows will go to "numerous shelters and rescue organizations in the Houston area."

It's the latest sizable donation to come from a Minnesota corporation; earlier this week, Target donated half a million bucks to the relief efforts in Texas

The Lindell Foundation: All donations directly to those in need

The Lindell Foundation, meanwhile, is a new effort from Lindell. The company said he wasn't supposed to launch it for another month, but that the impact of Hurricane Harvey couldn't be ignored.

"When I saw what was happening in Houston and all of the people in need, I moved the timeline up," Lindell said in the company's release. "There will be lots more to come with the Foundation, but for now, my only focus is helping Hurricane Harvey victims."

The foundation promises that all donations – from those directed for Harvey relief onward – will go directly to those in need. Lindell and MyPillow cover all the overhead costs for the charity, and the expectation is that corporate donors will help continue that in the future.

The Lindell Foundation, according to the site, "believes God wants to revolutionize the way we live, love and give."

"The Lindell Foundation has been a dream of mine for nearly two years," Lindell said in the email release. "I wanted to give people something they could believe in. Imagine a charity that starts with trust."

More about MyPillow

The famous pillow was invented in 2004, after Lindell had tried a number of other businesses. According to the official website, he went as far as mortgaging his own home just to bring the product to the market. 

Last month, Lindell was one of the businessmen invited to the "Made in America" showcase at the White House

Next Up

Willmar Police Department

Police: Suspect arrested in Willmar after firing gun at officer

The incident led to a manhunt that lasted into early Sunday morning.

Monti Ossenfort

Vikings lead off general manager interviews with Monti Ossenfort

Several candidates will interview for the job this week.

Payton Willis

Gophers' rally comes up short, lose to Iowa

The Gophers came back from a 23-point deficit but couldn't complete the comeback.


Firefighters respond to smoke-filled cabin to find man asleep inside

A wood stove was determined to be the cause of the smoke.

snow plow msp airport

MSP snowplow drivers reach contract agreement after threatening strike

Teamsters Local 320 reached an agreement with the Metropolitan Airports Commission Saturday.

Kellen Moore

What you should know about the Vikings' head coach candidates

Seven candidates were revealed on Saturday morning.

20211010_Vikings_Lions_REG05_1119 (2)

What is the next Minnesota Vikings GM inheriting?

A look at the strengths and weaknesses of the Vikings' roster and situation


Man dies after being 'punched in the head' during altercation in Duluth

A 46-year-old man is in custody and facing 1st-degree manslaughter charges.

Deion Sanders

Deion Sanders says Zimmer, Spielman hadn't spoken 'in months'

Sanders' comments revealed some of the Vikings' issues last season.

police tape, crime scene

Brooklyn Park man pleads guilty in 2020 fatal drive-by shooting

Devon Manley will be sentenced to life in prison with the possibility of parole after 30 years.


Target ponying up another $1M for hurricane relief efforts

127 Targets are closed because of Hurricane Irma.

Target makes another (even bigger) donation to Hurricane Harvey relief

It's six times larger than Target's original contribution.

Target makes another (even bigger) donation to Hurricane Harvey relief

It's six times larger than Target's original contribution.


MyPillow to lay off 150 workers in Shakopee as it launches new venture

Owner Mike Lindell is launching a new marketplace for entrepreneurs.

Harvey took their pillows, but a MN company is giving them more

MyPillow founder is donating a second batch to the Gulf Coast

MN lawmaker from Puerto Rico leading effort to help hurricane relief

Fundraisers are being organized in Minneapolis this week.