If you're not going to be good, perhaps it's best to be the absolute worst.
And a Washington Post political blog scoured the country in search of America's worst political ad of 2013.
Where did they find it? Strolling out of a lake in Minneapolis shirtless with a mug of coffee in hand. That was the setting for an ad called "Wake Up, Minneapolis" from mayoral candidate Jeffrey Alan Wagner.
Earnest? Passionate? Angry? Check
Enlightening? Convincing? Coherent? Well, ... take a look at the script:
"Over a million dollars is going to be spent to become the mayor of Minneapolis — a $100,000-a-year job. You're not the ones that are deciding who you vote for. The media and the money is!" he exclaims.
"I'm cool with making $100,000 a year. I will not take money from the developers; I will not take money from the political angle. I will not even go to the strip clubs anymore. Wake the f*** up!"
The Post's blog The Fix chose Wagner's spot over five other finalists for its dubious distinction, but also says genuinely terrible political ads are getting harder to find as candidates spend more money on media consultants.
National Public Radio had earlier included "Wake Up, Minneapolis" in a list of the five most memorable political ads of the year.
MinnPost notes that Wagner fared better in the mayor's race than some other candidates in the field of 35. In Minneapolis' ranked-choice voting system, it was not until the 16th round of ballot-counting that Wagner's 189 votes were distributed to other competitors, MinnPost says.