UrbanKeego's video titled "How to break into a building" begins with a liability disclaimer (like the one you always saw before the MTV show Jackass) saying everything he's doing is "extremely illegal and dangerous."
Yet he did it anyway, recorded the whole thing, and posted it on YouTube.
The guy apparently broke into the offices of the Rochester Post Bulletin, a newspaper located in downtown Rochester.
With a GoPro-type camera strapped to his body, he enters the building and starts looking around. When he encounters someone at their desk he turns around, and the video flashes with the word "LOL," before he leaves the building.
ABC 6 apparently received a tip about the video and told the Post Bulletin about the break-in, the Post Bulletin reports. The general manager of the paper says they've contacted police, and plan on amping up security at their building.
Capt. John Sherwin of the Rochester Police Department told GoMN they're looking into the incident, and "at the very minimum there it was trespassing."
But since UrbanKeego also caught a person who was in the building on video, it could also be a privacy crime, Sherwin said.
At this point, they have not made an arrest.
There's always a 'footprint'
Although Sherwin could not recall another local incident where someone posted an incriminating video, he said they use social media frequently during investigations.
"When people are using electronic devices, there is always a signature, always some sort of footprint." he explained.
And UrbanKeego – who is apparently a "parkour and urban climbing" enthusiast, according to his Twitter bio – left a pretty visible "footprint" on YouTube and social media. Before the break-in, he tweeted about how he's back to his illegal activity and he'd be posting a video soon.
Then, after the Post Bulletin published its story on the break-in, UrbanKeego shared it on Twitter.
'Performance crime' is pretty common
People sharing details, videos, or pictures of their crimes online is not a new thing.
"Performance crime" is happening more frequently, especially with the rise of celebrity culture and people's desire for attention, according to professor of criminal justice, Ray Surette.
Three people were convicted of theft in Florida after they posted videos to Snapchat of them bragging about the cash they stole. There have also been homicide cases where people posted photos of their victims' bodies on Facebook, including one in Texas and one in Florida. You can read more about the increase in performance crimes in this Newsweek story.
Police say that if you see a crime and happen to record it in some way, notify authorities before posting it online.