Most back-to-school sales are aimed at the kids who'll be going back to class (or at the parents paying for their supplies).
But Duluth-based maurice's is keeping its focus on the teachers who'll be greeting their new students.
The women's clothing chain has launched a "maurice's loves teachers" campaign. They're highlighting teachers on social media and in their nearly 1,000 stores across the U.S. and Canada.
But the real highlight is the $20,000 in gift cards and shopping sprees they're giving away to teachers. maurice's says in a news release the sweepstakes running through September will provide the winning teachers with new wardrobes for themselves and school supplies for their classrooms.
The company says it recognizes that teachers often wind up paying for classroom supplies out of their own pockets.
maurice's opened its first store in Duluth in 1931.
Now they're one of several clothing retailers owned by Ascena Retail Group. That parent company said this summer it plans to close more than 600 stores across its various brands over the next two years.