Ad campaign: obese children just imitating parents

    "My dad can eat 500 corn dogs!" Blue Cross Blue Shield's new ad campaign tries to make parents think about the examples they're setting for their kids when it comes to food choices.
    Author:
    Publish date:

    The best way to fight childhood obesity may be by getting parents to rethink their food choices. That kind of thinking is what Blue Cross Blue Shield hopes its new ad campaign will inspire.

    The spots are aimed at what parents buy in the grocery store:

    And off the menu:

    Blue Cross Blue Shield says nearly two-thirds of Minnesotans are overweight and we spend nearly $3 billion a year treating health problems related to obesity.

    Next Up

    Related

    News

    Blue Cross: Fighting obesity is just a walk in the parking lot

    The state's largest health insurer, Blue Cross and Blue Shield of Minnesota, is taking over a handful of outlier parking spaces at shopping malls across Minnesota this month to encourage people to sneak in a few extra footsteps on the way inside. The idea is to remind shoppers that small behavior changes can have a big health impact.

    News

    Study: Parent work-family stress hurts kids' meals

    Working parents who report having a high work-life stress load tend to offer less healthy food to their teenage children, a new University of Minnesota study says. Their families eat more fast food, for example, and fewer fruits and vegetables.