Ad campaign: obese children just imitating parents
"My dad can eat 500 corn dogs!" Blue Cross Blue Shield's new ad campaign tries to make parents think about the examples they're setting for their kids when it comes to food choices.
The best way to fight childhood obesity may be by getting parents to rethink their food choices. That kind of thinking is what Blue Cross Blue Shield hopes its new ad campaign will inspire.
The spots are aimed at what parents buy in the grocery store:
And off the menu:
Blue Cross Blue Shield says nearly two-thirds of Minnesotans are overweight and we spend nearly $3 billion a year treating health problems related to obesity.
