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Adidas sparks buzz for Minnesota-made Zubaz with new NCAA uniforms

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Minnesota-natives Dan Stock and Bob Truax, the creators of Zubaz, are embracing the new NCAA basketball tournament jerseys unveiled by Adidas last week, the New York Times reports.

The new shorts vaguely resemble the loose-fitting, distinctive zebra print pants that Stock and Traux originated at a Twin Cities weightlifting club in 1988.

“I love it,” Truax said in a telephone interview. “I know this is getting a lot of negative press, all these people saying, ‘Ah, these look stupid!’ But from what I’ve heard — and this is the key — the kids like it. It’s supposed to be fun.”

Their fashion motif became a worldwide fad in the early 1990s that racked up more than $40 million in annual sales at its peak.

The two men relaunched the Zubaz brand in 2008 after a 12-year hiatus.

Scott and Truax told the Times that the new Adidas design does not violate their trademark, but they're enjoying the publicity as they try to rebuild their brand.

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