The new shorts vaguely resemble the loose-fitting, distinctive zebra print pants that Stock and Traux originated at a Twin Cities weightlifting club in 1988.
“I love it,” Truax said in a telephone interview. “I know this is getting a lot of negative press, all these people saying, ‘Ah, these look stupid!’ But from what I’ve heard — and this is the key — the kids like it. It’s supposed to be fun.”
Their fashion motif became a worldwide fad in the early 1990s that racked up more than $40 million in annual sales at its peak.
The two men relaunched the Zubaz brand in 2008 after a 12-year hiatus.
Scott and Truax told the Times that the new Adidas design does not violate their trademark, but they're enjoying the publicity as they try to rebuild their brand.