After Cyber Monday, Americans have spent almost $40B online in November - Bring Me The News

After Cyber Monday, Americans have spent almost $40B online in November

Cyber Monday was the biggest online sales day of the holiday season, with $3.45 billion shelled out.

If your bank balance is substantially lighter today than it was last week, you're not alone.

Analysis by Adobe Digital Insights estimates that Cyber Monday was the biggest sales day of the holiday season, with a record-breaking $3.45 billion spent online across the country.

This represents a massive 12.1 percent increase on last year's online Cyber Monday sales. This time round, 65 percent of purchases were made on desktop computers, and 35 percent via mobile.

It follows a record-breaking Black Friday for online sales, when $3.34 billion was shelled out online, and many more billions spent in stores (Cyber Monday is more of an online-only event, although there are a growing number of exceptions).

According to Adobe, just shy of $40 billion has been spent online by Americans between Nov. 1-28, of which $12.8 billion was spent between Thanksgiving and Cyber Monday – a 15.2 percent rise on last year.

At least $1 billion was spent by online shoppers on 27 out of 28 days in November.

Fortune reports that Adobe comes up with the figures by measuring 80 percent of all online transactions from the top 100 U.S. retailers.

Amazon told the magazine it's on pace for its "best Cyber Monday in history" while Walmart said purchase made through its app jumped 150 percent. There's no Cyber Monday word from Target yet, but the Twin Cities retailer said after Black Friday it had seen a "strong start to the holiday season."

The best-selling products for the season so far (Nov. 1-28) are as follows:

  • Console: PlayStation 4.
  • Video game: Pokémon Sun & Moon.
  • Television: Samsung 4K TVs.
  • Tablet: iPad Air 2.

The best-selling toys on Cyber Monday meanwhile were Lego sets, Shopkins, Nerf, Barbie and Little Live Pets.

Tamara Gaffney, of Adobe, told CNBC they were surprised that Black Friday was so close to Cyber Monday in terms of total online sales.

"We'll be watching this closely next year as Black Friday could be the one to top the records," she said.

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