Amazon has turned Black Friday into Black November

Its pre-Black Friday sale has already started.

This story is part of GoMN's 2017-18 Winter Guide.

Last year wasn't a one-off – Amazon really is intent on turning Black Friday into Black November.

For the second year in a row, the online retail giant has kicked off its holiday sales season on Nov. 1, launching its Black Friday Deals store.

This kicks off the countdown to its "Black Friday Week" sales, which in turn is effectively a countdown to Black Friday itself.

Each day, Amazon will feature 10 "Deals of the Day" among the thousands of items it's got on sale in the lead-up to Black Friday.


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On Wednesday, these deals included 50 percent off a Dyson vacuum, $525 off a Samsung 65-inch UHD TV, and 30 percent off toys.

It seems as though the Black Friday season is going the same way as Christmas, as sales start earlier and earlier each year.

By launching on Nov. 1, Amazon has the jump on rivals including Target, Walmart and Best Buy.

Pennlive reports that the customary "leak" of most retailers' Black Friday ads aren't expected until next week, with the website predicting Target will release on Nov. 8, with Walmart and Best Buy following a day later.

But the Wall Street Journal noted last fall that retailers have been releasing ads three days earlier than the previous year, a move taken to ward off competition from Amazon as consumers have shown themselves willing to spend before the customary Black Friday sales.

That has been the case this year too. In 2016, JC Penney released its Black Friday ad on Nov. 4 – this year's was just released on Wednesday morning.

This story is part of GoMN's 2017-18 Winter Guide.

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