Skip to main content

Amazon is hiking the monthly cost of Prime by 18 percent

The move will hit the poorest members the hardest.

The Essentials

1. Amazon is expected to announce on Friday that the cost of Prime memberships for those that pay monthly is rising from $10.99 to $12.99.

2. This represents a rise of 18 percent and will mean a total cost of almost $156-a-year.

3. The yearly price of $99 is expected to remain unchanged, Recode reports. 

The Bigger Picture

Amazon introduced the monthly payment option two years ago, and while it was more expensive than the yearly subscription, the $10.99 monthly membership was designed for lower income Americans who couldn't afford to pay $99 in one go.

It proved popular, with Recode saying Prime membership has been strongest among households making less than $50,000 a year.

It'll come as a blow to them, then, that this monthly price will be going up.

It's a useful service particularly for people with limited access to transportation, with Prime membership qualifying customers for free two-day shipping.

The price is also going up for students, who will now pay $6.49-a-month instead of $5.49, USA Today reports.

The newspaper notes that the last time Amazon hiked its prices was in 2014, when the annual subscription rose from $79.99 to $99.99.

The company said that over the past few years the number of items it has sent via two-day shipping has increased from 20 million to 100 million a year, suggesting this was unsustainable without a price increase.

Next Up

Screen Shot 2021-11-25 at 7.53.37 AM

Another 5,000 lbs. of goldfish removed from Carver County lakes

It all likely stemmed from people dumping their pets into local waters a few years ago.

Rosaleia Shelton

Appeal to find 19-year-old missing from Bloomington

The teen left her home on Monday afternoon.

hospital, emergency room

Deaths of twin fetuses after woman was shot ruled a double homicide

The woman was shot in the abdomen in mid-September.

Payton Willis / Gopher Basketball

Gophers improve to 5-0 with win over Jacksonville

The Gophers are establishing momentum early in the season.

Anthony Edwards

Ant's massive slam leads Timberwolves to fifth straight win

The dunk didn't count, but provided the highlight of the night.

Cam Talbot / Minnesota Wild

WIld arrive late, Cam Talbot stays on point to beat Devils

Despite a 30-minute delay, the Wild picked up a 3-2 victory.

Screen Shot 2021-11-24 at 4.10.54 PM

Appeal to find 35-year-old missing from Oak Grove home

Police say he's not believed to be in danger.

vote, election

7 MN Republicans urge states to audit 2020 election results

There has been no evidence of significant fraud in any single U.S. state.

child vaccine pexels

How many MN kids age 5-11 have received a COVID vaccine dose?

The governor says the state has one of the highest child vaccination rates in the U.S.

police lights

Seven juveniles arrested in connection with stolen vehicles in Woodbury

Woodbury authorities have issued a warning following a spate of auto thefts.

police lights squad car dark - Unsplash

1 dead after driver crashes into stalled vehicle on shoulder

The vehicle stopped on the side of the road was unoccupied at the time.


Amazon Prime members will get discounts at Whole Foods

The discounts will be rolled out this summer.

Amazon launches cheap Prime memberships for low-income Americans

The online retail giant is taking another shot at Walmart.

The Tip Jar: Is Amazon Prime cheaper than Walmart for groceries?

Amazon recently reduced the cost of a Prime membership for low-income Americans – which some say is a strategy to steal customers from Walmart.

Target announces 2 days of deals to rival Amazon's Prime Day

The Bullseye is seeking a slice of Amazon's big online sales day.

Amazon website suffers glitches at start of 'Prime Day'

Users were given error messages and broken links.

You can get local, handmade gifts delivered in 2 hours with Amazon Prime Now

This sure seems like another swipe at craft competitor Etsy.