Amazon's new Echo Look has a camera, will judge your outfits

Alexa can see you now.

Alexa, how do I look?

That's the premise behind Amazon's new Echo Look, which was revealed on Wednesday as the latest incarnation of its voice-activated device series – this one fitted with a built-in "depth-sensing" camera and LED lighting.

It allows people to take full-length photos and video using just their voices and is being pitched as a wardrobe accessory, with Amazon saying Alexa will "help you look your best."

"Its built-in lighting and depth-sensing camera help you blur the background to make sure your outfits pop," Amazon said in its launch video.

Alongside the Look, Amazon is also launching Style Check, a new service that combines "machine learning algorithms" with advice some fashion specialists.

So how does it work? You upload two pictures of you wearing outfits, and Style Check will give you a recommendation "based on current trends and what flatters you."

You can also store outfit photos so you can remember which combinations you wore, and when.

It also comes with the usual voice-activated applications available on the Amazon Echo and Echo Dot.

It's pricier though, at $199.99, and right now is only being sold by invitation to U.S. customers, with anyone interested having to register here.

Next Up

Joe Ryan

Joe Ryan continues his dominant September

The right-hander struck out 11 batters in a victory over the Cubs.

Mounds view 9 - crime scene

Man who allegedly shot at police dies after being struck by squad vehicle

The unidentified individual fired shots at police following an alleged domestic disturbance, police say.

Karl-Anthony Towns

Karl-Anthony Towns reacts to Gersson Rosas firing: 'WTF'

The Timberwolves star was just as surprised as everyone else

Mounds View shooting incident 1 - county sheriff - crop

Deputy uses squad car to ram armed assault suspect, sheriff's office says

The man had fired multiple shots at officers, striking two of their vehicles, authorities said.

Daniel Carlson

Ex-Viking Daniel Carlson has become one of the NFL's best kickers

Carlson has been automatic since joining the Raiders.

Dustin Sundin crop

'Vulnerable' adult missing after leaving with family member's dog, phone

Authorities found footprints in a creek bed, but haven't been able to locate the man.

Mounds view 7 - crime scene

Police 'use of force' incident reported in Mounds View

The Minnesota BCA is investigating, with more details expected soon.

vaccine, covid

The 8 Minnesota counties still below a 50% vaccination rate

Fewer than half of all vaccine-eligible individuals in these areas have received at least one shot.

Dave Simonett Trampled by Turtles

Trampled By Turtles singer responds to complaints about concert vax requirements

Some of TBT's recent appearances have required proof of vaccine/negative test.

BMTN - Target drive up bag booze

The 5 cent charge for carryout bags is coming back in Minneapolis

The ordinance was suspended at the start of the pandemic.


Amazon reportedly considering more advertising on its Alexa-driven Echo devices

Echos are largely ad-free right now, but that could be about to change.

Can a new partnership with Amazon and Alexa save Sears?

Alexa, help rescue Sears from doom. And start my laundry while you're at it.

Google and Amazon are squabbling, and we're the losers

The tech giants are engaged in a tit-for-tat device war.

Amazon has turned Black Friday into Black November

Its pre-Black Friday sale has already started.

For the first time, Best Buy will sell TVs on Amazon

The Minnesota company is teaming up with the online giant.

Amazon now delivers stuff inside your home when you're not there

Amazon Key is now available for Prime members in the Twin Cities.

Amazon Prime members will get discounts at Whole Foods

The discounts will be rolled out this summer.