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Amid rising chicken prices, Buffalo Wild Wings raising prices

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Serving up all those wings is apparently a costly business – and some of those costs will soon be passed on to Buffalo Wild Wings customers.

In the wake of its latest earnings report, the Golden Valley, Minnesota, company says it has seen significant increases in the prices of both chicken and labor – a situation the Star Tribune says has prompted the company to raise its prices.

The paper says B-dubs will up the cost of alcohol in August, and raise menu prices in November.

According to a news release, the cost per pound for "traditional chicken wings" went up a whopping 26 percent in 2015, while increasing wages and benefits made paying workers a lot more expensive.

Another added cost, the company says, was the hiring of "Guest Experience Captains" at the store level – the new position is a "host" whose job includes "supporting sports fans" on game day by providing them with access to the "latest technology" and showcasing menu items.

A so-so 2015

The news comes as second-quarter earnings show Buffalo Wild Wings fell slightly short of Wall Street earnings forecasts, the Minneapolis-St. Paul Business Journal reports.

But the Business Journal says total revenue did increase by more than 16 percent to $426.4 million – not far from the $429 million analysts were expecting.

And while the chain says net earnings decreased this year by about $2 million, the numbers show company-owned restaurant sales jumped about 17 percent, while same-store sales also went up.

It's not yet clear how much menu and beer prices will increase or which items will be affected.

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Related

Buffalo Wild Wings bumping menu prices

The Twin Cities-based restaurant chain reported its first-quarter profit rose 23 percent. However, to offset the soaring costs of chickens, Buffalo Wild Wings is raising prices on its "Wings Tuesday" promotion. The company plans to implement new prices to its entire menu in July.