Updated:: Mar 8, 2018
Original:: Oct 10, 2012

Analyst: RadioShack's partnership with Target is losing millions

Minneapolis-based Target Corp. inked a deal for Radio Shack to operate mobile phone kiosks at stores nationwide in 2009, but the agreement hasn’t been great for the Texas-based consumer electronics chain. One analyst tells MarketWatch that Radio Shack's Target business is losing millions of dollars and thinks Radio Shack should consider ending the partnership. The two retailers appear to be working on improvements, including placement in Target circulars.

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Minneapolis-based Target Corp. inked a deal for Radio Shack to operate mobile phone kiosks at stores nationwide in 2009, but the agreement hasn't been great for the Texas-based consumer electronics chain.

One analyst tells MarketWatch that Radio Shack's Target business is losing millions of dollars and thinks Radio Shack should consider ending the partnership. The two retailers appear to be working on improvements, including placement in Target circulars.

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After three years, Target Corp. is replacing the Christmas Champ, the crazed Target lady in a red jumpsuit played by Minnesota-native Maria Bamford, with the Deals Duet. The Business Journal reports the Minneapolis-based retailer will debut its holiday marketing campaign on Wednesday.

Shares for the Minneapolis-based discount retailer have surged 130 percent since late 2009 -- up 20 percent since the beginning of 2012. The Star Tribune writes Target's P-Fresh grocery format, Red Card program and exclusive merchandising partnerships have led to higher traffic and bigger purchases per visit. Four top executives, including CEO Gregg Steinhafel, have reaped millions of dollars by selling some shares.

The Webster will bring a low-cost beach collection to Target shoppers through the retailer's new "Shops at Target" program. Target is partnering with various boutique brands and specialty stores in hopes of attracting new customers.

Target Corp. says its same-store sales grew 2.4 percent in October, Forbes reports. Analysts were projecting same-store sales growth of 3.3 percent last month. The Minneapolis-based discount giant's total sales climbed 3 percent to $4.98 billion in October.

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