Another mini Target is opening – this time in Minneapolis' Uptown neighborhood

This newest location opens its doors in mid-October.
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Target is thinking small when it comes to boosting sales.

The Minneapolis-based retailer is opening another one of its "small format" stores in the Twin Cities this month. 

The 21,410-square-foot space will be located on the bottom floor of the Revel apartment complex in the Uptown neighborhood of Minneapolis, the company said in a news release.

The soft opening is Wednesday, Oct. 18, and doors open at 7 a.m. The official grand opening will be held Sunday. The first 1,000 people there get a free reusable bag. 

Why Target is opening small stores

Target has been opening a bunch of these little shops – formerly known as Target Express stores – across the county this year, as part of the company's master plan to recover from poor sales.

The first small format store ever opened in Dinkytown near the University of Minnesota in 2014. By the end of this year Target plans to add 30 more, focusing on "dense urban markets" and college campuses. By 2019, it will operate more than 130 Target Express stores.

What's inside? The usual Target stuff, but tailored to city dwellers and students. Target says it curates the offerings according to the demographics of the neighborhood. The Dinkytown location, for example, has plenty of Gophers gear.

The Uptown store will have home items aimed at smaller-space living, which appeal to people living in places like Revel – small apartments with luxury finishes and amenities.

It'll also be a quick stop for health and beauty items, fresh produce, healthy food options and tech accessories. Store services will include CVS Pharmacy, Starbucks, Target Mobile and Order Pickup.

This is Target’s third small-format store in the market and will employ approximately 75 team members, the release said.

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