Campaigners who oppose Target's transgender-inclusive bathroom policy were in St. Paul on Monday, kicking off a statewide tour aimed at driving shoppers away from stores.
The Minneapolis-based company drew headlines last month when, in response to the anti-trans bathroom legislation enacted by North Carolina, it re-affirmed its (already existing) policy that states people can use the bathroom of the gender with which they identify.
The announcement drew the ire of groups including the American Family Association – a nonprofit, "pro-family" Christian organization which called for a boycott of the retailer.
Taking up the campaign in Minnesota is the Child Protection League, which has been outspoken on transgender issues before, and according to WCCO the group sent a delivery truck to the State Capitol on Monday depicting anti-Target message.
The van showed a young girl being confronted by an adult man as she exited a bathroom stall, with a slogan saying: "What about her rights to privacy and protection?"
LifeNews reports that the truck will be visiting every Target store in Minnesota over the coming weeks, with plans afoot to expand it to other states if funds can be raised.
"The Target mixed-bathroom policy is not about solving a problem, it is about taking the wrong side in a massive cultural assault on women and girls," Julie Quist, board chair of the Child Protection League, told MPR. "Voyeurism, exhibitionism and stalking are well-known public concerns most commonly directed at women and children."
Members of the LGBT community say they are the ones more likely to suffer harassment and discrimination in bathrooms, MPR notes, and Target has been vocal in its support for efforts to stamp out discrimination based on sexual orientation and gender identity.
"We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity," the retailer said.
Target didn't response to MPR's request for comment about Monday's protest.