Best Buy figures out China's middle class
Western exporters, faced with anemic growth in Europe and North America, are banking on China's rapidly growing middle class. But Western companies have misjudged Chinese shoppers' priorities and clumsily tried to export U.S.-style stores. Best Buy is unlocking the mysteries of these consumers -- through trial and error, the Wall Street Journal reports.
Western exporters, faced with anemic growth in Europe and North America, are banking on China's rapidly growing middle class. But Western companies have misjudged Chinese shoppers' priorities and clumsily tried to export U.S.-style stores. Best Buy is unlocking the mysteries of these consumers -- through trial and error, the Wall Street Journal reports.
