Best Buy goes to Comic-Con geektogether for fun and profit


The show biz Bible, Variety Magazine, has the chapter and verse on Best Buy's presence at this year's Comic-Con. The annual convention is expected to attract 130-thousand comic book-movie-superhero-sci fi-gadget fans to the San Diego Convention Center from July 18-21.

Best Buy will join Qualcomm and Fox to sponsor a cafe at the Hard Rock Hotel's lounge across from the convention center. Best Buy will promote its CinemaNow streaming video service, seeking word-of-mouth buzz.

Business Journal notes that the Richfield retailer's target customer is exactly the sort of guy (or girl...but mostly guy) who attends Comic-Con.

Analysts noted that some of Best Buy's retail rivals, like Target, aren't coming out to play at the gadgetry geektogether since hot tech toys are not part of their product base the way it is with Best Buy. That lets Best Buy make its pitch without the usual competition.

One of the best known aspects of Comic-Con is CosPlay, featuring attendees outfitted as their favorite character. It's people-watching that could rival the Minnesota State Fair.

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