Best Buy goes to Comic-Con geektogether for fun and profit


The show biz Bible, Variety Magazine, has the chapter and verse on Best Buy's presence at this year's Comic-Con. The annual convention is expected to attract 130-thousand comic book-movie-superhero-sci fi-gadget fans to the San Diego Convention Center from July 18-21.

Best Buy will join Qualcomm and Fox to sponsor a cafe at the Hard Rock Hotel's lounge across from the convention center. Best Buy will promote its CinemaNow streaming video service, seeking word-of-mouth buzz.

Business Journal notes that the Richfield retailer's target customer is exactly the sort of guy (or girl...but mostly guy) who attends Comic-Con.

Analysts noted that some of Best Buy's retail rivals, like Target, aren't coming out to play at the gadgetry geektogether since hot tech toys are not part of their product base the way it is with Best Buy. That lets Best Buy make its pitch without the usual competition.

One of the best known aspects of Comic-Con is CosPlay, featuring attendees outfitted as their favorite character. It's people-watching that could rival the Minnesota State Fair.

Next Up

Ian Cole

Wild trade Greg Pateryn to Avalanche for Ian Cole

Cole won a pair of Stanley Cups in Pittsburgh and is a former first-round pick.


St. Croix County GOP chair resigns after incendiary post on official website

John Kraft sparked controversy with his 'Prepare for War' post on the party website earlier this month.

ann kim

Ann Kim's new restaurant, Sooki & Mimi, to open in February

The James Beard Award winner is the brains behind Young Joni, Pizzeria Lola, and Hello Pizza.

Screen Shot 2021-01-19 at 1.32.19 PM

Firefighters rescue worker after trench fall in Rochester

The construction worker fell about 15 feet.

gray wolf

Grand Marais mayor's dog survives attack by wolves

He heard his 65-pound dog "screaming bloody murder" and then saw the wolves chasing her.

Screen Shot 2021-01-19 at 12.04.55 PM

Minnesota's COVID vaccine appointment site goes live

Huge demand was expected when the site went live at noon.

emily ford

Duluth woman is hiking 1,000-plus miles on the Ice Age Trail this winter

She could be the second person ever to finish a winter-thru hike of the Wisconsin trail.

coronavirus, covid-19, icu

Here is Minnesota's COVID-19 update for Tuesday, January 19

Two days in a row with fewer than 1,000 new cases.

Screen Shot 2021-01-19 at 10.52.12 AM

After fire destroyed their house, couple forced to euthanize beloved dog

The couple's daughter has launched a fundraiser for her parents.

Screen Shot 2021-01-19 at 10.16.14 AM

Investigation after teacher accused of lewd act during distance learning

No charges have been filed yet and the staff member has not been identified.