Best Buy left out of splashy iPhone 5 debut

For Apple, debut weekends of new products are kind of like movie premiere weekends – a strong start sets the tone for future sales. There's a lot of buzz, hype, marketing and media coverage. But Richfield-based Best Buy, which is one of the largest sellers of iPhones, misses out because Apple only debuts its products at its own retail stores, the Star Tribune's Thomas Lee says.

Author:: BMTN Staff
Publish date:: Sep 21, 2012
Updated on: Mar 8, 2018

For Apple, debut weekends of new products are kind of like movie premiere weekends – a strong start sets the tone for future sales. There's a lot of buzz, hype, marketing and media coverage. But Richfield-based Best Buy, which is one of the largest sellers of iPhones, misses out because Apple only debuts its products at its own retail stores, the Star Tribune's Thomas Lee says.

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