Best Buy executives are hoping the company's new high-end Sony 4K Ultra High Definition TV sets will help bring the struggling Minnesota-based retailer's future into focus.
The company plans to unveil the next-generation TV sets in 700 of its U.S. stores on Sunday, the Associated Press reports.
Best Buy is trying to brighten its dim TV sales. The TVs are 4 times sharper than traditional HD TVs, with 8.3 million pixels, compared to 2.1 million pixels on regular high-definition TVs, the AP reported.
Of course, Best Buy executives, long battling show-rooming shoppers, also hope the TVs will lure customers into stores – company officials say a live demonstration will convince them this is the next hot trend in television.